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Pop-under ads are closely related to pop-up ads, the major difference being the fact that pop-under ads are displayed on separate windows and are only visible after the window you are working on has been closed. Pop under advertising is advantageous in that they increase Web traffic to your site, they bring in a targeted Web traffic, and it is cheap to buy traffic this way. There are several popunder tips that will ensure that your campaign is effective and that you should consider before starting the campaign. These include:
The vendor – there are many vendors who sell pop-under traffic packages and making the choice is not always easy. Most of these vendors are Internet marketers. Compare different options to increase your chances of getting a good deal. Consider credibility and reliability by checking the training and the experience of the staff, by checking with the relevant professional body and with consumer protection agencies, and by reading independent reviews and getting recommendations. Do not buy too many pop-unders from a single vendor on your first purchase. Test different packages from different vendors to get the most effective ads.
Targeting – ensure that the vendor targets specific categories of traffic. Although you may pay more for this, targeting is important because it gives you greater ROI (return on investment).
Your business – there are different pop under advertising packages for different businesses and you should therefore choose the one that best suits your particular circumstances.
The product or service – work on your product or service to ensure that people are not disappointed once they visit your site. Note that a popunder ad is a lead generation tool and is not a direct sales vehicle.
Guarantees – do not go to an Internet marketing company that does not offer money-back guarantee that the campaign will be effective. The agreement should stipulate the targets that the campaign will achieve.
Pricing – cost considerations are important when making the choice, but these should not blind you from making other important considerations.
Capital – you will need capital to sustain the popunder marketing campaign and you should therefore not start until you are sure you have enough money.
Tracking – if you are using other Internet marketing campaigns such as redirected domains and SEO (search engine optimization), it might be difficult to determine the traffic that is coming from these methods and that is coming from pop under advertising. There are several tracking tools that will help you separate the wheat from the chaff.