Popunder marketing is a method that you use to buy targeted traffic. It can get very decent results if used carefully. What everyone always wants to know about popunder marketing is how much they can expect to pay, and how many conversions they can expect to get for their dollar. Well, the statistics vary considerably – here we look at what happened when we experimented with several different popunder marketing ad delivery websites. The advertisement in question was already in use on the website to which it belonged, and was getting around an 8% conversion rate on its own site, seeking to get people signed up to the newsletter. Here are the results, and the lessons learned!

The Stats
Cost of the service
The cost of the service ranged from:

* #1 – $149 / 20,000 unique visitors (gained 53 subscriptions)
* #2 – $90 / 10,000 visitors (gained 13 subscriptions)
* #3 – $20 / 10,000 visitors (gained 59 subscriptions)

Visitors promised versus visitors delivered
You can check on whether your popunder marketing firm is delivering close to the correct amount of traffic by looking at your own web analytics impression statistics. In most cases, the number of actually impressions is somewhat below the number of ‘unique visitors’ that you buy. This is normal, and due to technical factors beyond anybody’s control. You may actually receive between 60% and 90% of the visitors stated.

Cost per subscriber
This ranged from:

* #1 – $2.81
* #2 – $6.70
* #3 – $0.42

Lessons learned!
Wow … popunder marketing traffic can get some awesome, very cost effective results … and some very poor results! Just like anything else in life, some companies deliver, and some don’t. Go with a trusted name if you’re interested in popunder marketing, and take out a short trial first to check out your results. A conversion rate of less than 0.5% isn’t unusual … but in real subscriber terms, it is a very cheap way to broaden your marketing reach!

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