Redirected Targeted Traffic - Google’s Forgotten Generation
The forgotten generation in Google is quite large - you have probably met members of it many times while surfing the web, and you will no doubt meet many more. Google’s forgotten generation is the class of sites whose domain names have expired - here we explain what the forgotten generation is, and why redirected targeted traffic from it is a veritable goldmine for businesses in online advertising.
How many expired domains are really out there?
Current estimates are that there are around 20,000 domains at any one time available for purchase on the web. Companies may buy them direct from registrars, but a more powerful solution is for an Internet marketing company to purchase a library of expired domains, and deliver redirected targeted traffic from these domains to their customers. This centralized solution is infinitely preferable.
What are the benefits?
Usually, domains have had some SEO associated with them - at the least, they have the benefit of having been around in the Google indexes for longer, and are therefore seen as more ‘trustworthy’ by the search engines. You can capitalize on the existing SEO, links in directories, current traffic and PageRank.
Expired domain traffic - the most responsive on the web
Expired domain traffic is said to be the most responsive on the web. It is akin to taking out a full page ad in the Yellow Pages for your city - people already know what they are looking for, but haven’t decided who to buy from yet. They already want exactly what you are selling, and want to explore your site either for research or for purchase.
Your site is specifically targeted to what the visitor is looking for, and unlike a placing in search engine results, there is nothing else to compete with on the screen. They have already arrived at your site and are much more likely to keep surfing. The few dollars you spend on redirected targeted traffic could be worth ten times its value in PPC advertising, banners or contextual ads.
