Blast Off! With Email Blast Advertising
Email blast advertising campaigns can get great results for businesses, especially if you use them sparingly. Getting maximum coverage, that is aligned with the novelty value of seeing a different sender in their inbox, can tempt many people to click through to an offer. If you’ve set up something irresistible, you have a true business builder on your hands. Today we are looking at email blast advertising, and some guidelines for using it with your business.
Spam laws
Familiarize yourself with the CAN SPAM Act before you even start thinking about what offer you are going to send out … or make sure you hire someone that deals with it for his or her living. CAN SPAM legislation might consider your message to be in violation of the law if any of the following criteria apply:
* It contains misleading or false header information, including a deceptive subject, to or from
* The receiver is not able to opt out of future mailings from the sender
* The sender’s physical email address must be included
* It must be clear that the email is an advertisement - this usually means literally stating ‘This advertising messages was sent by…’ or something similar
Timing for email blast marketing
Research and statistics show that people are more likely to open unsolicited emails and click on the links contained in them on Sundays and Fridays - when work is least likely to be demanding their attention, and socialization is relatively low. Send an email blast marketing message on these days for best penetration. Mondays are the next day where your recipients are most likely to read the message.
Share This buttons and options
You’ve seen the ‘Share This’ buttons all around the web. You can make the most of your email blast marketing, and perhaps expand your subscription list, by including the buttons in your email messages as well. Research shows that around a quarter of people share content via email on most days, and close to another quarter share content several times a week.
Tracking
Internet marketing services can usually help you with implementing tracking on your email blast marketing messages. This allows you to see what percentage of messages were opened, read, clicked on, or just deleted, as well as other stats. You can even split test your messages suing tracking, to help with future campaigns.
