If you have had a website up and running for a while, then you are already well aware that you need to have a solid online marketing campaign in place in order to get the traffic and sales that you desire. After all, the products or services that you provide on your website is only as good as the number of Internet users who hear about them or make their way to your website to check them out or buy. Popunder advertising and redirected traffic are terrific ways to supplement your Internet advertising budget in order to help drive a whole new level of viewers and/or customers to your website.

When you start to look into popunder advertising, you may fall in line with hundreds or even thousands of other website owners and be quite skeptical on whether or not this form of advertising will actually work. If you are like most Internet users, you yourself have gotten quite frustrated with annoying pop up advertising that seems to dominate and often times ruin your Internet browsing experience. However, what you should know is that popunder advertising is still in its earlier phases and happens to be a form of valuable advertising that is much less intrusive and has a much higher success rate.

Basically speaking, popunder advertising does just what it says. When a user is on the Internet browsing a certain webpage, you can have your advertisement pop up underneath their browser window. Because the ad is not sticking out like a sore thumb in the users face, they are much less likely to delete the advertisement on sight. Instead, the user can go about his or her Internet experience without the frustration of having to close out numerous ad windows. However, when the user is done browsing and they close the page that they are on, they end up seeing your advertisement. Popunder advertising such as this tends to get looked at much more often.

When you think that it is time you looked into popunder advertising for your website or business, you need to make sure that you have an ad that is eye catching and to the point. Internet shoppers are more likely to respond to an advertisement that speaks to a need that they have. Your well thought out ad complete with solid wording and a tasteful amount of flash could quite possibly be the one that drives them to click forward to your website.

Bookmark to:

Hide Sites

The web is divided into two camps when it comes to popunder marketing. There are devoted fans of popunder marketing, usually consisting of the online PR services that see what great results it can bring, and those who have seen some of the better examples of the genre. Then there are general surfers who have the misfortune to visit sites where popunders are badly executed - and therefore extremely irritating. Popunder results, just like the results from any given type of marketing, are as mixed bag. You’ll get out what you put in - we look at the ingredients to use for popunder marketing success.

Quality versus quantity

At some point in your popunder journey, you’re going to have to make a decision about whether to invest money in having higher quantity, or better quality. Popunder advertising is one arena where quality is paramount. Badly designed, cheap looking pop under ads sell almost as badly as the pop UP equivalent. Quality is king in this game.

Multiple creatives and messages

You need to have a unified point to your popunder marketing campaign, but don’t be afraid to mix creatives and messages. In advertising, saturation is one of the indicators of success - however, that means saturation of your brand, not of one particular message or creative. When viewers see the exact same thing repeatedly, they first become bored with it, and then begin to feel negatively about it. Using multiple messages and different creative designs and copy diminishes this response.

Not only that, but with every different creative you have the potential to reach someone in a different way. Many businesses are too complex to be summed up in one message … yet you shouldn’t dilute a marketing message with too many focal points. Using multiple messages and creatives effectively widens your audience, while maintaining niche focus.

Utilize frequency caps

Impose a cap on how many times a particular user will see a particular ad. Leading popunder marketer Orbitz has imposed a one ad, per person, per day, per site limit. You might impose a limit of one ad per person per day, so that they don’t feel overwhelmed. This will not necessarily limit the effectiveness of your campaign, and may even add to it. Check in with your popunder marketing expert on tactics for your particular business.

Bookmark to:

Hide Sites

Popunder advertising is effectively the same as pop-up advertising, one of the most abused advertising mediums, and consequently one of the most hated mediums. However, the vocal opponents out there can’t detract from the fact that popunder advertising is one of the most effective marketing ideas on the net. Viewing times, click through rates and conversions bear out the hype. What’s with this new phenomenon?

For some Internet marketing firms, sales of popunder ads doubled every month for a period after the seminal X10 case in 2001. X10 makes wireless cameras, and has risen from an unknown to become more visited, according to Jupiter Media Metrix traffic rankings, than EBay and Amazon for a period of 2001. Here are the bare details of the X10 case:

* There were 34 million viewers of an X10 ad in June 2001

* 20% of viewers kept the ad open

* Of that 20%, 1.2 million spent 3 minutes or more at the X10 site within one month

* The conversion rate was 4.2% of the 1.2 million people who stayed for three minutes or more

* At a unit cost of $79.99, the campaign generated just over $4 million dollars for the company

This was the case that started the popunder marketing craze. Other online retailers also saw similar results in that year, with Half.com reporting 66% increase in traffic since the beginning of their popunder campaign, while Nutri/System says that conversions are better on popunder ads than any other form of advertising.

The base benefit of the popunder that differentiates it from a popup is the fact that viewers don’t notice it loading in the background, giving the server more time to load complex graphics, forms, etc. You can get more of a message across with popunders than you can with popups, which are generally closed before they’ve even made it to an eyeball.

The ability to buy popunder advertising on a cost per click or cost per acquisition basis has also driven their success as a form of Internet advertising. The fact that even CPM popunder advertising is incredibly cheap, and still yields good conversion rates, means that it will be around for quite a while to come!

Bookmark to:

Hide Sites

Popunder advertising came onto the internet marketing scene with a bang in 2001, when it earned one advertiser over $4 million from a campaign, and boosted traffic and conversions for other companies that tried it. The Internet is evolving, though, and popunder advertising along with it. Here are some popunder tips, from hi-tech to common sense, to help you achieve your goals with this medium.

Utilize scripts with cookies

Using cookies in your script allows you to determine how often a particular viewer sees your ad. The pre dot-com crash style of popup ads, where closing one would open two more, caused an enormous backlash from users. Most reputable companies don’t want their name associated with those tactics - cookies are the answer to this dilemma.

Utilize traditional marketing wisdom in your ads

Just because it is a non-traditional form of advertising, doesn’t mean there is a whole new set of rules for success in popunders. You should:
* Spend the majority of your time crafting a compelling, succinct headline
* Tell your viewers about benefits, not features
* Keep your message concise and focused
* Include a call to action, and an easy way to take that action within the popunder window.

Look for Javascripts that allow better control over your popunders

If you aren’t familiar with the process, call in an expert popunder marketer for this one. There are hundreds of Javascripts out there that help you customize your popunder windows. Some offer the ability to insert random URLs in the window box, while others allow you to include a time factor in how often an ad should be shown.

Create a landing page specific to the popunder campaign

This popunder tip has several benefits. Firstly, you can match the creative of this page more closely to the creative of your popunder ad - a proven tactic to help encourage viewers to stay on the page. You can also make an offer specific to your ad campaign, without cluttering your main site with transient pages. You can also ask only for contact information that you really need, to help increase the response rate.

Bookmark to:

Hide Sites

More and more, online businesses are realizing the value of targeting pop under traffic. One of the benefits is that the cost is much less than you would pay for traditional banner advertising and the results are very effective. With pop ups, people get irritated easily. They might be browsing your website but be interrupted continually with a pop up that has to be closed before the person can continue doing what he or she was doing.

With pop under traffic, you get great results but without annoying prospective and existing customers. Best of all, the covert marketing technique actually provides the chance for higher dividends. Pop under traffic comes from people being able to click on ads that load in the background of the website. This gives the visitor more control and they are not annoyed when trying to browse.

The technology of pop under traffic strategies is growing and becoming more refined. Today, these ads are designed to load very fast and people going to your site will only see pop under ads one time per visit to your site. In fact, depending on the network being used, there are some pop under systems that will let you determine which of your customers see ads and how often they see ads.

Before you get too excited about pop under traffic, you want to make sure you look around and always read all the information before making your final choice. The reason is that many times, you are not paid anything when pop under ads show up. Therefore, the key is to find pop under ads that pay the most and the most often. Of course, pop under traffic also needs to come from ads that are appealing and pertinent to the product or service that your site offers.

When you get ready to use pop under ads, you will discover that the code needed is quite simple. Most use HTML code and involve an easy copy and paste procedure. However, always understand the guidelines for the pop under ads you are interested in. Sometimes, an online business owner will fail to read everything and as a result, wind up with a mess that can actually cause income loss.

Bookmark to:

Hide Sites

Some people have a complete distaste for popunder traffic. This is especially true of many webmasters. Why? This usually is the case because in the olden days when popups and popunders were discovered they were used incessantly much like spam is today. People developed a strong distaste for them because often they contained nothing in the way of content. They were simply a tool people used abusively. Most people started blocking them immediately.

This is still what many people associate popunders with; they see them as nothing more than spam, and for this reason many popunders are junked before they are read.

What can you do about this?

Changing Trends

Your job is to change how people think about popunder advertising. You want to get people to see that popunders are more than just spam. If more advertisers start using popunders wisely, and using them to get meaningful advertisements to targeted audiences, slowly people will stop seeing them as spam and start seeing them for the valuable tool they can be.

When used effectively, much like some banner ads or other advertisements, popunders can be unobtrusive ways to direct targeted traffic to special promotional and sales pages set up to introduce special offers to selected clients. There is nothing wrong with this. People want to learn of special offers and great deals especially from favored businesses so they can take advantage of them. You can’t sell if you don’t advertise, if people don’t know what you have, and when you plan to make a special offer.

So, on some level people expect to be bombarded by some advertisements. If everyone started making less obtrusive more informative ads then most people would find they could get a lot more for their money out of popunders. This change may happen very slowly over the Web, but eventually it could happen. The first step is recognizing the potential for this market and then slowly working to improve and legitimize it.

Making Your Popunders Legitimate

The number one mistake you can make when creating a popunder ad is tricking people. If you want to build trust and loyalty never trick people into clicking your ads or into trying to buy your products and services. The more honest you are in your dealings with your target audiences the more likely you are to get ahead. People always appreciate honest business dealings regardless of the way they learn of a business or product offering.

Bookmark to:

Hide Sites

Is popunder traffic worth its weight in gold? That depends on who you talk to. If you talk to the companies that sell popunder traffic they will tell you it is terrific. It will boost your traffic by thousands. This IS true. There are plenty of companies that have had significant boosts in traffic thanks to popunder ads. What does this traffic bring them? Not much in many cases.

Popunder Power?

Is there power in popunder ads? Many advertisers claim they send targeted traffic to websites, but when companies review the traffic sent by popunder ads they often find that while tons of traffic comes to their site after their initial purchase, little if any of this traffic results in clicks or sales. This might mean people are forced to click through and have no real interest in buying anything or even reviewing your page.

What good will that do you? Not much. If you spend less than $30 consider yourself lucky. What went wrong? One of two things: first, the website you bought your traffic from probably didn’t send targeted traffic. Or, the traffic was targeted, but your popunder ad was not the right kind of ad to capture the attention of the target audience.

Creating The Right Ad

What went wrong with your ad? That could be many things. If it was too loud or obnoxious, the odds are high your audience took it for another “junk” ad and just didn’t pay attention. A lot of people are immune to popups and popunders because in the past there have been too many of them.

Some people believe they are not from legitimate businesses that have something worthwhile to offer. You can change this by branding your name and business. You can also work with experienced marketers to try to create a new type of advertisement, one that will dramatically improve the effect of your popunder ad.

You may have to devise a couple of different drafts of your ad and test it with various audiences to see which performs the best. This may vary depending on the product that you create. You may find one type of advertising works well when selling one type of product or service but not for another.

Ultimately, there is no one way to best sell anything. Most businesses will find they have to take advantage of several different methods before they find the combination that works best for them.

Bookmark to:

Hide Sites

There is a lot of information available that suggests any assistance offered from popunder traffic is useless. What does this mean? There are web advertisements that suggest they can send well over 100,000 or more visitors to your website for very low costs, even free in some cases. Why wouldn’t you take advantage of this offer? There are many reasons such advertisements may be fraudulent, and many reasons you want to be weary of just doing business with anyone.

Popunder traffic may be guaranteed traffic, but that doesn’t guarantee you will get quality traffic. Imagine if you plan to sell donuts, and they send all of your advertising popunders to a diet site? Now, you may get someone to buy from you, someone that can’t stand being on a diet. But the odds are much higher that no one will buy from you and most people will click off the ad immediately, or not even look at it.

Is Expanding Your Business Possible?

Many people wonder if expanding their business is even possible via popunder advertising. It may be, but not to the point some people may think. A lot of the success related to this type of advertising has to do with the company you work with, the relationships they have with the websites showing ads and their ability to match your ads with very targeted traffic.

If they do find targeted traffic for you they will have to find a way to create popunder ads that are not outrageous, ones that people can tolerate and ones that people may even look at. There are a lot of ads people find obnoxious and automatically click off. So, when creating an ad if you want people to actually pay attention not only do you have to make sure the traffic is targeted you will have to capture just enough of their attention to stop them from clicking away before they read your sales pitch.

This is possible; it just takes a lot of creative advertising and powerful word planning. If you know what is going on in the heads of your target audience you can probably come up with a powerful popunder campaign. You shouldn’t rely on it as your primary form of advertising, but if you use it as a supplementary tool for expanding your business you will likely see some results. You may even see quality results if you have done your market research, created a stellar ad, researched your customer and negotiated a good deal with a top-notch company to distribute your advertisements.

Bookmark to:

Hide Sites

As you get ready to market your new website, you will discover a long list of opportunities, some of which are more beneficial than others. Even so, there are lots of possibilities to help increase traffic so you will need to determine the ones that will work best for your needs. One option is popunder traffic, which is a cost effective and efficient means of advertising.

All websites are trying to boost customer sales through an increase in traffic. The more you can drive targeted traffic to your website, the better chance you have to convert them into real, buying customers. Popunder traffic helps increase traffic by sending only those customers to your site that would be interested in the products and/or services that you sell.

In other words, the people coming to your site have been specifically targeted, so your promotion opportunity increases dramatically. For instance, if you have a website that sells a specific product for beauty supplies, the people who come to your site via popunder traffic ads will be looking for products or information pertaining to beauty.

To get the most out of this effort, you first need to choose a reputable Internet marketing and advertising company. The goal here is to select a company that already has established affiliate connections, that currently has a high-traffic site, and that understands the full concept of using popunder traffic marketing methods.

Once the popunder campaign is set up, website owners have pages within the site that are coded. Therefore, anytime a person clicks into the site, a pull page popunder appears. This allows the website to be displayed to a huge base of possible customers. Best of all, if you use time delay technology, then you are charged nothing until the pop under traffic advertising is open for a minimum of 20 seconds. Obviously, compared to other forms of online marketing and advertising, this is a huge benefit from a financial standpoint.

Additionally, you will need special technology that is capable of bypassing pop up blockers, which are very common today. If the popunder traffic ad is placed so it does not overpower the site, it becomes of interest to the visitor rather than an annoyance. The result is that the person is willing to spend more time at your site, browsing and hopefully buying.

Bookmark to:

Hide Sites

One way to build a business is by increasing traffic with popunder advertising. If you are trying to offload a specific product within a defined period of time, popunder traffic can be extremely helpful because often you can buy targeted traffic and direct it to a distinct sales page for just this purpose, for whatever time period or number of visitors you need.

Selecting a Pop Under Service: Free vs. Paid

There are dozens of services offering increased traffic through popunder advertising. How do you know which of these websites is going to work best for you? Many first-time business owners feel that a free popunder advertiser is usually the best advertiser. This isn’t always the case. Popunder businesses that offer free services usually do so by exchange. Is this a bad deal? No, not at all… you can exchange traffic with other members of the pop under service, so you are basically trading traffic with other members. Your popunder will appear for every one visitor that appears on your page where you show another affiliate’s advertisement.

The only problem with these types of services is you may not get the high quality targeted audience you need. Instead, you may get a wide variety of audiences that may or may not have an interest in your products or services. If they have no interest, then you are wasting your time showing them a popunder because they will immediately click off or block it.

Speaking of blocking, there is always the chance someone will automatically block all popups and popunders. This is why having your advertisements hit on quality websites is important. A lot of people turn off their blocking when they visit familiar sites, so your advertisement will appear. Therefore, the odds are much higher that your ad will be presented to someone who is likely to buy from you. That’s because visitors that are loyal to a website are more likely to trust the companies that advertise on that website.

Popunder Final Words

If you plan to use a pop under do so smartly. Find a paid service if you can that will offer quality and targeted popunder traffic. This will increase your odds of establishing a successful pop under campaign.

Bookmark to:

Hide Sites