A PowerPoint presentation was the cutting edge of conference communications - 15 years ago. As PowerPoint presentations became the norm, enhancements such as hyperlinks and moving images made for more interesting communication. Now it takes a multi-media production to secure the interest and attention of an audience. A combination of new media and live events is today's standard for high quality event communication.
New media refers to digital, computerized, and networked technologies that are used for electronic communication and information. Because they can be compressed and manipulated, digital technologies have distinct advantages over traditional analog media such as radio, television, and films. The technology of new media encourages two-way communication and allows for real-time presentations. New media makes communication more accessible to a wider audience.
High definition video or HD video is an essential tool of new media and modern event production. HD video refers to a video system with a higher resolution than standard definition or SD video. Movie making in HD format is easy to edit for special effects and is less expensive than traditional filmmaking. These qualities make it relatively simple for anyone-not just professional filmmakers-to create high quality videos with clarity and depth of color using affordable equipment.
Unique and innovative production concepts using new media are appropriate for a wide range of for-profit and not-for-profit applications. Documentaries, corporate videos, marketing pieces, awards ceremonies, product launches public relations events, conferences, conventions, private celebrations, and other projects benefit from creative communication.
One exciting presentation told the story of early settlers. Live actors read actual correspondence from the 1700s over the vivid sounds of animal noises and work activity. Against the visual backdrop of a collage of historical renderings, a live horse and buggy transported the event's master of ceremony to center stage.
Bringing an awards event to a new level of excellence, a new media presentation featured a wide center screen with smaller flanking screens that depicted the accomplishments to be recognized. A dramatic soundtrack theme brought to life the linear visual plains. Dancers in colorful costumes honored the awardees with a choreographic representation of their contributions to society and the sufferings their work alleviated.
For an organization's 50th anniversary celebration, producers compiled images from the company's historical records with interviews with the founders and key executives. This gave veteran employees the opportunity to reminisce, while providing newer staff members with a sense of their role in the continuation of a proud tradition.
Whether for thousands of people at a conference or for an intimate gathering, videos and live staging capture the essence of the message and deliver it precisely. The sound, lights, and visual nuances of live event staging make a connection with the audience, whatever the setting.
While each can be employed separately, the combination of films and video working together with live event staging ensures maximum impact. The variety of media appeals to different senses, providing multiple pathways for internalization of the message. Today's audiences are exposed to sophisticated media presentations daily on their televisions and computers. Live media can make the difference between a typical presentation and a dynamic production that gets the message across with a memorable experience.
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Chris Robertson is a published author of Majon
International. All Rights Reserved. Copyright 2009 (Fri Jun 12 2009)
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