When it comes to selling retail, how you display your merchandise can either cause it to fly out the door or collect dust on the shelves. This is especially true when selling jewelry, including pieces made with cubic zirconia. Customers are often drawn to those dazzling jewelry displays that offer shimmering lights and vibrant colors. White cubic zirconia pieces and other colors can each be displayed in such a way to attract the eyes of customers. Use the jewelry display tips below to increase cubic zirconia sales in your retail store.
Choosing Your Wholesale Cubic Zirconia Stones
Proper display starts even before you place the jewelry items in your display case. You can coordinate how you will display them when ordering your wholesale cubic zirconia stones. Choose loose cubic zirconia stones that are complementary to one another and be sure to order a variety of colors, shapes and sizes.
Many jewelry retailers make the mistake of displaying only jewelry that they like. Having a variety of cubic zirconia pieces will keep your showcases from looking bland or bare. The more colors and shapes you can display, the more you'll be able to cater to all your customers' needs.
Some cubic zirconia stone colors you might find include grades AAAAA, AAA, and A quality white cubic zirconia a.k.a. fake diamonds, citrine yellow, garnet, violet, champagne, aqua, lavender, peridot, pink, tanzanite, and amethyst. There are also synthetic gemstones in a variety of colors, shapes, and sizes. If you're just getting started in the jewelry business, check with an online CZ wholesale giant to find great deals on loose CZ stones and more.
Display Colors
The colors you choose to enhance your cubic zirconia jewelry displays are very important. You should use vibrant colors that blend well with the jewelry. Use soft, complementing patterns and objects such as small silk floral arrangements, pastel-colored satin cloth, and dimensional displays for light pastel colored jewelry such as CZ white fake diamonds, pink, lavender, aqua, yellow, and amethyst.
For darker colors such as emerald, champagne, garnet, padparadschah, peridot, and tanzite, use black and other dark colors around the display but still place the jewelry directly onto a light-colored background for contrast.
Types of Displays
Colors are important, but so are the displays you use. Cubic zirconia jewelry should be displayed in such a way that the customer can visualize wearing it. For instance, anklets and toe rings can be displayed on a foot replica display. Earrings and necklaces can be displayed on partial tabletop mannequins, which come in a variety of styles and colors. There are hand-in-glove displays that appear to hold up necklaces or bracelets in an elegant manner.
You can use rotating display cases for watches and jewelry sets. Also, set up display blocks of different shapes and sizes underneath a satin cloth. Place them in three-dimensional locations to give a more visual effect.
Lighting for Cubic Zirconia Jewelry Displays
Lighting is very important for displays. It can be used to highlight certain jewelry pieces or sets that are on display. Use softer lighting for the entire store, and then have brighter lights sprinkled throughout your jewelry showcases to illuminate those pieces. The customer will perceive that you offer high-quality items if your lighting and overall decor reflects a touch of elegance throughout your store.
Don't Forget the Store Window!
While creating displays, don't forget to dress up those front store windows. Your windows will either attract customers or turn them away. Put your very best items up front, or items that are on special for the week. Make the display eye-catching and appealing to the jewelry seeker.
Jewelry customers are attracted by what they see. You'll be amazed at how dazzling displays will affect your cubic zirconia sales. Use the tips above to start increasing cubic zirconia jewelry sales today!
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Chris Robertson is a published author of Majon
International. All Rights Reserved. Copyright 2009 (Thu Apr 26 2007)
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