Drive Traffic to Your Website with Online Shopping Mall AdvertisingVisit Majon's Article Marketing Directory for more great articles
Although online shopping is at an all-time high, and although most consumers report doing Internet research prior to making a major purchase, it's often difficult for small- to medium-sized Internet-based companies to drive traffic to their websites. You may have terrific products and exceptional customer service, but unless you manage to attract buyers, your efforts will be wasted. That's why many online businesses choose to "mall link" - to be listed in hundreds or thousands of online malls. Online shopping mall advertising is driven by the power of Internet marketing and can bring targeted customers to individual websites.
Having your own storefront linked and listed in highly visible, attractive, and active online shopping malls allows you to leverage promotions and advertising done by various companies and entrepreneurs. In essence, you're piggybacking your website onto a much larger and more diverse website. As a result, you benefit from their marketing efforts as well as your own. Because these online shopping malls are independently promoted and linked around the Web, your site's exposure increases exponentially. As your site's exposure increases, there is a greater likelihood that customers will make purchases from you. This is because the visitors' have repeatedly been exposed to your website name and products. Such consistent, saturated marketing has been demonstrated to impact consumers' purchasing decisions.
Online shopping mall advertising is an exceptionally effective way to reach your target audience. Once you engage in such advertising, your website will be linked into the service company's database using one highly relevant subject category. Subsequently, your website will be linking in the search databases of several thousand online shopping malls. Typically, you will be asked for a short description of your website, which will then be used as a text link. Research has proven that text links outperform banner or image links by at least nine to one.
Online shopping mall advertising provides a cumulative marketing value that is unparalleled in driving traffic to your website.
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About the Author
+Chris Robertson is a published author of Majon International. All Rights Reserved. Copyright 2013 (Sat Apr 29 2006) Majon International. Majon International is one of the worlds MOST popular internet marketing and internet advertising companies on the web. Visit their main business resource internet marketing web site at: http://www.majon.com