A Crucial SEO Tool is the Oneway Backlink
The ability to successfully drive traffic to a website is part science and part alchemy - despite the claims of SEO gurus. Indeed, although there is constant speculation about the algorithms that Google and other search engines use to rank websites, the most successful traffic strategies involve a number of tools. Strategies include everything from content rich articles and text ads to SEO tricks like meta tags and using keywords in image tags. Yet one of the most underrated yet crucial strategies that cause a website to rise in the search engine rankings is the oneway backlink.
A new type of website has surfaced that is specifically designed to help spur the proliferation of oneway backlinks to your site. Essentially, you purchase a keyword for, say, one dollar per letter, and the service will create an incoming link to your site using that specific keyword. For a new site, it's an inexpensive way to begin creating these essential links, while for established websites it's a way to keep the momentum going.
In addition to linking, there are a number of other SEO strategies you can use to enhance your search engine ranking. For example, you should maximize the usage of your keywords. This doesn't mean employing keyword spamming techniques (where you use keywords devoid of context), but rather incorporating keywords into your page content, tagging them (H1, strong, image, and alt), and in URLs. You have to be careful, though, not to replicate the keywords too often, or the search engines might think that you have duplicate pages - something that will drag you down in rankings, rather than lift you up.
There are also a number of factors that will cause your site to drop in ranking, such as slow server response or sites that aren't accessible to search engine bots.
Overall, though, the oneway backlink - whether through the popular social bookmarking sites or though the new keyword-targeted linking sites - is emerging as one of the most essential tools in any SEO kit.
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About the Author
+Chris Robertson is a published author of Majon International. All Rights Reserved. Copyright 2013 (Mon Mar 24 2008) Majon International. Majon International is one of the worlds MOST popular internet marketing and internet advertising companies on the web. Visit their main business resource internet marketing web site at: http://www.majon.com