Who said web site promotion had to be boring? Some of the best ways to bring traffic to your web site are downright fun - both for you and for your customers. Contests, giveaways, cartoons, daily jokes and quotes bring surfers back to your site and encourage them to refer your web site to others that they know. It's called being 'sticky' in the business, and having 'sticky' features on your web site is one of the best kinds of Internet marketing that there is. Here's a handful of fun, sticky additions to your web site that will bring your customers back again and again.
E-cards are a great way to promote your website. Offering a selection of e-cards for free on your web site increases your web site traffic in two ways. First, a good selection of e-cards - particularly those that fit a 'niche' - will bring people back every time they want to send a card. Second, the recipient will have to visit your web site to pick up their e-greeting, which gives you a chance to solicit their business as well.
To really get feel the full benefit of this web site promotion strategy, create (or have someone create) a selection of e-greetings that have a connection to your web site, and offer incentives for sending them. Consider unusual niches. If you sell uniforms to medical professionals, for instance, create a Hello, Nurse! line of greetings that feature nurses, orderlies and doctors.
Create a competition or contest and let visitors to your web site vote on the winner. There's nothing like a little healthy competition to get people to recommend your web site to their friends and relatives. The subject of the contest is dictated only by your web site's niche and your own tastes. One pet care web site, for instance, features a weekly Hot Dog! and Cool Cat! contest where visitors upload photos of their pets for other users to vote on. Once a week, the winner receives a coupon that's redeemable at a local pet store for free pet care products. The contest takes nothing to run, and contestants publicize the web site by asking friends and family to log in and vote for their pet.
Other ideas for web site promotions that might work for your network marketing are 'best wedding tip', 'Kids Do the Darnedest Things', and 'Name Our Mascot'. The contests that are most likely to increase traffic to your web site and broaden your field of prospective customers are those that allow your customers to participate in the voting.
Promote your web site with a daily joke, cartoon, saying or tip - and share it via RSS feed. People love things that make them laugh, inspire them or make them think. Offer a daily inspirational quote, a helpful tip or a daily cartoon on your web site - and set it up for distribution via an RSS feed so that others will link to it as well. Or send it out via a daily email to a mailing list, knowing that many of your customers will forward the mail to friends, with the link to your web site intact, increasing the exposure your web site gets and resulting in increased web traffic.
Besides being fun for both you and your customers, there's an added bonus to anything that uses daily updates to your web site. The frequent changes and additions pay off in more content for your web site, and increased visits from search engines cataloguing your web site. An RSS feed means more links back to your web site - and all those add up to boosting your web site higher in the search engine results. All in all, not a bad payoff for a web site promotion that makes people happy, is it?
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Chris Robertson is a published author of Majon
International. All Rights Reserved. Copyright 2009 (Sun Aug 28 2005)
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