It wasn't that long ago when people sold things through classified ads in the local newspaper and used the yellow pages to find a business or service. Today, the free craigslist service has all but replaced classifieds, and the printed yellow pages are shrinking. If people need something these days they are searching online. And when they find what they are looking for, that business or service better have a website. Which means that if you're a plumber and have your own business, you need a plumbing website.
The problem is that plumbers and backflow testers are a) too busy doing their work and running their business to play around with website development, and b) most do not have the expertise to create a good, informative website as a local marketing tool. So what do you do as a plumber or backflow tester who needs a site? You can, of course, pay someone to develop one for you and then set it up. If you choose this route, costs can add up quickly and you may not necessarily get a good plumbing website. Web developers, after all, are not plumbers.
The solution is to go with a place that specializes in websites for plumbers. They have designed website templates specifically for plumbers and backflow testers. All you have to do is select from a variety of different styles and colors and then personalize the site with your own name and data. Unlike generic website templates you can buy and download, these websites already include all the sections and areas a good plumbing website should include. There's a page on plumbing services including special offers, one about your business and history, one with your guarantees, and one with testimonials. All of these can very easily be customized for your service business.
What sets this kind of specialized plumbing website template apart is that it comes with a wealth of information your current and potential customers are interested in. How do you pick a water heater? How do water meters work? Why should you use a tank wrap? All of this information can be found on Google, of course, but consumers will really appreciate finding it all in one place - on your website. Add to that consumer tips on a wide variety of plumbing issues and problems and all of this combines to make your site interesting and businesslike, and thus more likely to attract customers.
But design is only one part of running a website. Finding a good host is the other part, and often the most difficult one. Well, there are places that design industry-specific websites and also offer hosting in a one-stop deal. Which means that the folks who host your website also know about your business. It doesn't get any better than that.
Actually, it does. When such a service provider also includes state-of-the-art tools into your website, like attention-grabbing "page peelers," "Quick Contact" so customers can contact you via email, cell phone call or text message in case of an emergency, "Site Pal," which uses a talking head to interact with customers, and so on. It all adds up to a better, more professional plumbing website as a marketing tool for your business.
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Chris Robertson is a published author of Majon
International. All Rights Reserved. Copyright 2009 (Wed Sep 10 2008)
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