On the Web, when you start a "people helping people" business, your SEO (search engine optimization) efforts can make all the difference for your future success. Any online business is useless without proper SEO efforts. In fact, search results rendered on major search engines such as Google and Yahoo account for the majority of online commerce. Imagine life without search engines! Your business would rarely be visited or even found on the Web by your target audience. This would be detrimental to any work at home business!
Your first promotional efforts should be to gain new visitors through SEO efforts - to get your website noticed by the search engines. The way to do this is to use targeted keywords and key phrases throughout your Web pages. From the home page to the one hundredth article page, each page should have keywords that reflect your topic and business subject. Place keywords at the very top and bottom of your pages so these will be the first and last items the search engine robot views. Also, place keywords within your text links and "alt text" or "alternate text" of your images.
Write keyword-focused articles and place each article on a separate Web page within your domain name. It's not a good idea to place several articles on one page. Categorize your site neatly with one article per page. Each article page should be keyword-focused and should only be one to two clicks away from your home page. Search engine robots take notice of every single page, and so should you!
Focus on Limited Topics
Try to keep your work at home business focused on limited topics. In other words, find a niche market and stay within your niche. Don't try to be too many things to too many people. Websites that seem scattered might not do as well with SEO marketing. Try to focus on one topic, and then expand on that particular topic into other related fields. A focused website will also give your site visitors the feeling that you are an expert or specialist in your field.
Another valuable lesson in SEO is to market by paying for clicks through the search engines. You can pay merely pennies or just a few dollars per click on your keywords or key phrases of choice. This enables you to reach a targeted audience without wasting advertising dollars on untargeted visits. It takes time to research and get a pay-per-click system in place, but it's well worth the effort. Most large companies use this method because it works and it's affordable. You can research the topic of "pay per click" or "paid search engines" on the Internet to find tons of information and how-to articles to get started.
Another SEO technique that's often overlooked is gaining links from reputable websites and blogs. Post to blogs occasionally with comments on your subject of interest and include a link to your website. Contact other related sites (not competitors) with a possible link exchange, or buy links from popular companies. Also, use your links page to include outgoing links to authoritative websites related to your business or products. Links can be a powerful tool to get your website noticed more quickly by the search engines.
Even if you join a "people helping people" network so you can work at home, you'll still need to implement SEO techniques to get your website off the ground. Some network marketing companies will provide a website for you and offer tips to promote it. But most will not do the promoting for you - this is your responsibility if you want to succeed and work at home.
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Chris Robertson is a published author of Majon
International. All Rights Reserved. Copyright 2009 (Thu Apr 09 2009)
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