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Banner Exchange Programs Can Increase the Profitability of Your Online Business
Internet business owners discovered early on that getting exposure on websites that were closely related to their own would attract targeted visitors. One type of advertising that has been around since the Internet business "pioneer" days is banner advertising.
This still holds true today, but many Web surfers have become accustomed to seeing banner ads all over the Web. Unless the website traffic is highly targeted and receives a ton of traffic, the banner advertising campaign might prove to be unfruitful. So, new alternatives to traditional banner advertising are being used to grab the attention of visitors. Web banner advertising is not dying out, only changing its form.
Banner Exchanges vs. Paid Banner Advertising
A popular alternative to traditional paid web banner advertising is a banner exchange. It's a new concept using an old, proven Internet marketing strategy. The strategy of banner exchanges is to...
"Target the visitor! Get their attention! Get them to click!"
Paid Banner Advertising Pitfalls
Traditionally, you would find a website you feel would reach your target customers. Then, you would obtain the website's banner advertising rates. Next, you would create a clickable banner for your website and pay the company a certain dollar amount for the number of impressions your banner receives. Unfortunately, "impressions" are not very dependable statistics because the Web page that displays your banner exchange ad may report many impressions for just one visitor. For example, your banner receives ten impressions, but only one actual visitor. Or, it might receive 10,000 impressions, but only 1,000 visitors. This can be very confusing when you're trying to monitor your website traffic based on banner promotions.
Banner Exchanges Explained
Unlike traditional banner advertising methods, banner exchanges work on an exchange basis with other website owners. If you are familiar with traffic exchanges, a banner exchange is similar except the banners are displayed on your own website as well as other targeted websites. You display a banner ad and the other website displays one for you. It's a win/win situation because you are only receiving actual visitors, not impressions.
Unusual Banners
The most effective type of banner exchange is one that uses unusual banners such as hover ad banners that roll down or across the screen. These eye-catching banners seem to reach out and grab visitors to pull them into your website. The banners can be customized to fit your company colors and style as well as the Internet advertising ad you wish to display.
Highly Targeted Traffic
Banner exchanges can bring highly targeted website traffic. How? Most companies that offer a banner exchange program use sophisticated software to match your banner ad with a website of a similar subject. For example, if your website sells scented candles, you might see your banner ad at an online gift shop or a home décor website. This ensures that the visitors you reach are likely to be interested in your product.
Treat your banner exchange campaign the same as you would your search engine marketing campaign or any other form of website promotion. Test different banner ads until you find one that gets response. Also, test your website presentation to maximize sales when visitors arrive.
Banner exchanges are simple and effective, and they can bring results for almost any type of website!
+Chris Robertson is a published author of Majon International. All Rights Reserved. Copyright 2011 (Wed Aug 30 2006) Majon International. Majon International is one of the worlds MOST popular internet marketing and internet advertising companies on the web. Visit their main business resource internet marketing web site at: http://www.majon.com
