Mobile Marketing: Calgary Customers Love SMS

Mobile marketing platforms represent huge opportunities. Mobile can reach more than half a billion people today and nearly a billion people by 2015. Right now, there are 20 mobile telephones to every PC in the world, and that number is just expected to grow over the next few years. The most pronounced growth in the mobile industry will be in North America, including Canada, Calgary and the United States, which will encompass nearly 28% of the mobile phones in use in the world. If you mount a mobile marketing campaign tomorrow, you have the potential to reach 140 million cell phone users in a way that no other kind of marketing can.

Mobile marketing offers advantages and opportunities that can't be matched by any other medium. It combines the interactivity of the best of the Web and social media with the portability of a cell phone. It's measurable, personal and direct, and is fast becoming the most popular type of marketing and outreach for industries and fields of all types.

Advantages of Mobile Marketing

Marketing via mobile phones is as personal as it gets. Unlike home phones and personal computers, cell phones are a personal accessory, most often used by a single person. They're interactive, and their use can be tracked easily so that you can attach marketing metrics to a personal identifier - the cell phone number. Because of this, mobile marketing allows you to customize and personalize all of your communications so that they best appeal to the individual who receives them.

Communicate Anytime, Anywhere

You don't need research to tell you that people take their cell phones with them everywhere. Research does show, however, that the average SMS message is opened within seconds of its arrival, so when you use SMS marketing to reach your target audience you have instant, anytime access to your customers.

The mobile phone has changed the way that people communicate with each other and with businesses - and it has changed the way that businesses communicate with their customers. Companies of all sizes and inclinations have adopted SMS marketing as a cutting edge communications tool. Here are just a few of the ways that businesses in different industries can use SMS marketing to improve relationships with their customers.

Doctors, dentists and medical professionals can set up SMS notifications similar to voice messaging services to remind patients of upcoming appointments or ask them to call the office for test results.

A nutritionists office or a publication - online or in print - that focuses on diet and nutrition can blast a series of SMS messages that include motivational diet and exercise tips.

A take-out pizza place can take advantage of text message marketing programs to blast weekly or daily specials available only to those who subscribe to their SMS feeds.

The capabilities of mobile marketing have barely been tapped. The combination of text message marketing with social media and GPS positioning offers nearly limitless possibilities for customizing and tailoring your marketing message for particular demographics and situations. For more information on how to leverage your marketing, contact a specialist for mobile marketing Canada-Calgary area today.

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About the Author

+Chris Robertson is a published author of Majon International. All Rights Reserved. Copyright 2011 (Sun Aug 21 2011) Majon International. Majon International is one of the worlds MOST popular internet marketing and internet advertising companies on the web. Visit their main business resource internet marketing web site at: http://www.majon.com