Swimwear: What Women Really Want

It's an annual battle, and women worldwide crowd into dressing rooms on the same quest - finding the perfect swimsuit. Many women consider the annual swimwear search to be totally torture. Some find it so difficult to find the right swimsuit, in fact, that they'll wear the same swimsuit for a decade rather than undergo the ordeal of struggling into swimwear that doesn't fit, shows too much, covers too little and bares all the little imperfections they manage to hide for the rest of year.

But this year, it seems that swimsuit manufacturers have got the message. There are still plenty of bikinis and monokinis that only look good on women who could pass as mannequins on the fashion floors, but you'll also find rack after rack - or page after page if you shop online - of swimwear styles that are designed to look fabulous on women who don't make a career of maintaining their trim figures.

A well-known swimwear manufacturer recently surveyed women about what they want in swimwear. Their answers are interesting - and could have been the basis for the swimsuits you'll find on the racks this summer season. Here's a quick breakdown of some of the more interesting findings from a survey of women shopping for swimwear.

Quality is #1

Quality is top of the list in what women want in their swimsuit - 94 percent of the women surveyed said that they'd pay more for better quality in their swimming suits. That's something that comes with age though - and could have something to do with growing up, or it could have something to do with needing a better quality swimsuit as you grow up. The majority of women - 43 percent of them - didn't start looking for quality in a swimsuit until they were in their 30s. Another 38 percent starting looking for quality swimwear in their 20s, and a remaining 5 percent didn't bother looking for quality in their swimsuits until they hit their 40s.

Most women are also in agreement about what constitutes quality. Of the women, 98 percent say that they look for good design and quality fabrics, 97 percent value good bra support, 94 percent examine seams to see how well they're sewn and 84 percent want non-plastic hardware on their swimsuits.

What's the single most important factor that women consider when choosing swimwear? According to two-thirds of the women in the survey, fit is the number one consideration. If it doesn't fit right, they won't buy it.

Eighty-one percent of the women surveyed said that they'll favor a one-piece bathing suit over a bikini, although tankini styles, swim dresses and swimsuit separates that include boy shorts, booty shorts, tankini tops and swim tunics also rate high marks with many women.

On the sad side, though, over 70 percent of women surveyed say that in the past, they have refused to appear in a swimsuit in public, or have missed out on doing something fun because they didn't like the way they looked in their swimsuits. If that's been you in the past, it doesn't have to be that way. Check out this year's swimwear designs and see how good they can make you feel.

To learn more about subjects like Swimwear please visit the web site at: http://www.ukbeachwear.com

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About the Author

+Chris Robertson is a published author of Majon International. All Rights Reserved. Copyright 2011 (Tue May 31 2011) Majon International. Majon International is one of the worlds MOST popular internet marketing and internet advertising companies on the web. Visit their main business resource internet marketing web site at: http://www.majon.com