Whether you attend trade shows to sell your products or own a retail store, banner stands can aid in grabbing the attention of your potential customers. Anyone that has worked in or studied advertising will tell you that visual points of interest will capture the eyes and minds of consumers. You've probably noticed how visual advertising products can guide consumers through department stores, discount stores and even movie rental stores. Banner stands can help you easily create visual "mini-campaigns" throughout your store or at your trade show booth so you can stir interest in your products or ideas.
What are Banner Stands?
These are floor stands that are used to display printed banners or presentations. They give an "easel" effect so you can present specific products, special sales offers, or new ideas to passers-by. Banner stands come in many styles and sizes to fit your needs, including those meant for portable use or more permanent displays.
Types of Banner Stands
As you shop for banner stands, you'll notice several different styles. Shop according to your desired price range and needs to ensure your banner stand will provide the most advertising for your dollars.
Retractable banner stands (or roll up banner stands) can easily retract or fold and be expanded when you're ready to display your ad. They are compact when folded for travel, which makes them very popular for traveling salespeople and trade show attendees. Most low-cost retractable banners use a spring-loaded mechanism while some higher-end stands do not. Both types can be expanded similar to a window shade and then attached to a support pole (or two poles for extra wide stands). In the retractable banner stand category, you'll also find telescopic models that can be adjusted to fit various heights. These work great as tabletop displays if you have limited floor space. Retractable banner stands come in various widths, ranging from 19 inches up to 72 inches wide. There are also models that stand up to 10 feet tall!
Portable banner stands include X banner stands (supported by a cross-shaped support bar), L banner stands (with an L-shaped support frame), and telescopic non-retractable stands. These require the banner to be attached to and removed from its stand manually. They can be used for trade shows or in-store displays. If you plan on keeping a banner advertisement displayed in your store at all times, opt for a retail banner stand, which has a heavier base. These work great for high traffic areas in stores where the stand may easily get bumped on crowded days.
For outdoor events such as arts and crafts shows, parades, festivals, sports events, etc., opt for an outdoor banner stand. These are designed to withstand wind with a plastic base that can be weighted down by filling it with water or sand. And if you want a real attention getter, choose a motorized banner stand that scrolls your image electronically. Just plug these in at your store or at any trade show and watch potential customers flock to your display.
Banner stands come with your choice of banners, printed to your specifications. You can choose from a variety of styles, or purchase just the stand and have your own banners created. Banner stands offer flexibility and long-term profits for a minimal investment!
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Chris Robertson is a published author of Majon
International. All Rights Reserved. Copyright 2010 (Tue Nov 10 2009)
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