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YOUR HORMONES HOLD THE SECRET TO HAPPIER HOLIDAY SHOPPING!
Dateline: November 16, 2006 ... New York, NY
Contact Name: Gabrielle Lichterman
Contact Phone: (212) 987-4460
E-mail: Gabrielle@fourweeksmag.com
Web Address: http://www.fourweeksmag.com
NEW YORK, NY - November 16, 2006 - There's a surprising new way
to combat the stress of holiday shopping - do it in sync with your
hormone cycle! That's the advice given in this week's "Hormone
Horoscope" featured in Four Weeks Magazine
(http://www.fourweeksmag.com), a new online lifestyle publication
tailored to each week of a woman's hormone cycle.
"It's not only women who can use this hormonal holiday shopping
advice. Men can also reduce holiday shopping stress by planning
their gift-buying according to their own 24-hour hormone cycle,"
says Gabrielle Lichterman, publisher and editor of Four Weeks
Magazine and author of "28 Days: What Your Cycle Reveals about
Your Love Life, Moods, and Potential" (Adams Media, May 2005).
"Scientific research shows that both women's and men's hormones
have a powerful affect on everything that impacts their holiday
shopping experience - including mood, energy, stamina, patience
with crowds and traffic, and even how much money they spend. When
people shop in sync with their hormone cycle, they can reduce
stress, save money and make their holiday shopping a happier
experience," Lichterman states.
The following is a summary of this week's Hormone Horoscope that
shows women and men how to have a happier shopping experience by
syncing it up with their hormone cycle.
THE WOMEN'S GUIDE: HOLIDAY SHOPPING IN SYNC WITH YOUR MONTH-LONG
HORMONE CYCLE
Week 1 (begins on the first day of menstruation)
Shop at: Mom-and-pop shops and neighborhood stores
Save money by: Avoiding impulse items
Week 2
Shop at: Malls and stores that are far away
Save money by: Comparison shopping
Week 3
Shop at: One-stop-shops and department stores
Save money by: Not getting suckered by a cute face
Week 4
Shop at: The Internet, catalogues and home shopping channels
Save money by: Not going overboard on premenstrual
"medicinal shopping"
THE MEN'S GUIDE: HOLIDAY SHOPPING IN SYNC WITH YOUR 24-HOUR
HORMONE CYCLE
Morning
Shop at: Mom-and-pop shops and stores that are far away
Save money by: Avoiding impulse items
Afternoon
Shop at: The mall
Save money by: Looking for bargains
Evening
Shop at: The Internet, catalogues and home shopping channels
Save money by: Eating an energizing meal
Following is the full text of this week's Hormone Horoscope,
which is authorized for reprint provided the author is credited:
BOOST HOLIDAY CHEER BY SHOPPING IN SYNC WITH YOUR HORMONE CYCLE
By Gabrielle Lichterman, editor-in-chief of Four Weeks Magazine
(http://www.fourweeksmag.com), author of "28 Days: What Your Cycle
Reveals about Your Love Life, Moods, and Potential"
THE WOMEN'S GUIDE: HOLIDAY SHOPPING IN SYNC WITH YOUR MONTH-LONG
HORMONE CYCLE
Week 1 (starts the first day of menstruation)
To boost holiday shopping cheer: Shop at mom-and-pop
stores and neighborhood boutiques. Estrogen and
testosterone start out at low levels this week, which
makes women more comfortable in familiar places that are
close to home. These rising hormones also makes women
chattier, so they'll appreciate the personalized
attention and friendliness of a smaller store.
Save money by... Avoiding impulse items like bath
products, gadgets and anything next to a cash register.
Rising testosterone this week makes women more likely to
splurge on small items not on their shopping list.
Week 2
To boost holiday shopping cheer: Go to the mall or stores
that are far away. Estrogen and testosterone reach their
peaks this week, and that gives women lots of energy,
endurance and optimism - all traits that will help them
brave the mega-crowds, extra-long lines and overworked
salespeople with patience and high holiday spirits. These
hormones also make women crave adventure and new
experiences, so a long trip to a new shop is especially
fun.
Save money by... Comparison shopping before purchasing
expensive gifts. These confidence-boosting hormones may
make women feel like they've got more money to spend than
they really do.
Week 3
To boost holiday shopping cheer: Head to one-stop shops
and department stores. Sedating progesterone rises this
week, sapping women of energy and endurance and making
them tire out more quickly than in previous days. So
they'll be happiest doing their holiday shopping at
stores that have lots of different types of items all
under one roof, making it easy to get more gift-buying
done in less time. An added bonus this week: The usual
holiday shopping annoyances are less irritating as
progesterone makes women feel mellower and more relaxed.
Save money by... Not getting suckered by a cute face.
Progesterone makes women more susceptible to buying
anything that uses adorable images of babies, puppies and
other cuddly creatures to entice them.
Week 4
To boost holiday shopping cheer: Turn to the Internet,
catalogues and home shopping channels. During these
premenstrual days, estrogen, testosterone and
progesterone plunge and they take a woman's patience with
jostling crowds, honking traffic and pushy salespeople
down with them. These plunging hormones also make women
more sensitive to pain, such as being bumped or stepped
on by fellow shoppers.
Save money by... Not going overboard on "medicinal
shopping", which women may be tempted to do to combat
descending hormone irritability and achiness.
THE MEN'S GUIDE:
HOLIDAY SHOPPING IN SYNC WITH YOUR 24-HOUR HORMONE CYCLE
Morning
To boost holiday shopping cheer: Head to mom-and-pop
shops and stores that are far away. Testosterone peaks
during these hours, which gives men lots of energy, but
also makes them more likely to fly off the handle over
little frustrations, like crowds and parking. As a
result, they'll be happier visiting smaller boutiques,
which are typically less packed. High testosterone
heightens a man's spatial abilities, so these are the
hours he'll map out the fastest traveling routes for
stores that are long distances away.
Save money by... Keeping a limit on items not on their
list. High testosterone makes men more impulsive in these
hours. They may also want to avoid drinking lots of
coffee while shopping and getting suckered by images of
products that use scantily clad women to sell them -
studies show these make men even more likely to
overspend.
Afternoon
To boost holiday shopping cheer: Shop at the mall and
department stores. Testosterone dips to the middle of its
cycle in these hours, so men still have lots of energy
and stamina to withstand long lines and visits to lots of
stores, but they'll also be less easily irritated and
have more patience with crowds and while jockeying for
parking spaces.
Save money by... Looking for bargains. Since men are a
tad less impulsive during these hours thanks to declining
testosterone, it's a good time for them to put off buying
gifts till they find the best price.
Evening
To boost holiday shopping cheer: Turn to the Internet,
catalogues and home shopping channels. This is the time
of day when testosterone reaches its lowest level, which
makes a man's energy, stamina and concentration bottom
out. As a result, he may feel too sapped to hit the
stores.
Save money by... Eating energizing foods, like an iron-
rich burger or tuna sandwich. Otherwise, he may be
tempted to settle on a pricey product just so he can stop
shopping and take a nap!
To read this Hormone Horoscope in Four Weeks Magazine, log onto:
http://www.FourWeeksMag.com/holidayhormonehoroscope.htm
About Four Weeks Magazine
Four Weeks Magazine (http://www.fourweeksmag.com), launched
September 2006, is a free, online, monthly lifestyle magazine
that's the first to be tailored to each week of a woman's cycle.
In addition to recipes, shopping recommendations and expert tips,
Four Weeks Magazine features a weekly "Hormone Horoscope" written
by its publisher and editor Gabrielle Lichterman, who's the
founder of Hormonology (http://www.Hormonology.info) and author of "28
Days: What Your Cycle Reveals about Your Love Life, Moods, and
Potential" (Adams Media, 2005). "28 Days" was named one of the top
10 women's health books of 2005 by About.com and is available
in bookstores everywhere.
For more information or to schedule an interview, contact:
Gabrielle Lichterman
Phone: (212) 987-4460
E-mail: Gabrielle@fourweeksmag.com
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