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SNAP-ON THE MEMORIES WITH NEW MAGNETIC PHOTO FRAMES BY B. LILY COMPANY


Dateline: August 3, 2005 ... Chicago, IL
Contact Name: Michelle Soudry
Contact Phone: 561-558-9626
E-mail: msoudry@thegabgroup.com
Web Address: http://www.blily.com


Patent pending magnetic frame system allows you to personalize in a
flash with dazzling dangle charms, letters and numbers


CHICAGO, IL - August 3, 2005 - B. Lily Company, a new creative gift
company out of Chicago, has invented the first magnetic photo frame
system, enabling customers to detail photo memories as never before by
using clever snap-on dangle charms, the alphabet and number links.
The patent pending system, in development for over two years, combines
the popularity of Italian-style charms, links and personalization in a
unique and easy photo frame application.

Called "The B. Lily Collection", the affordable frames feature hidden
magnetic borders which can be decorated and re-decorated with an array
of dazzling enamel and stainless steel magnetic charms, alphabet and
number links. The magnetic frames are available in an array of
different sizes and colors retailing at .99 to .99 each. Consumers
can then personalize their frame with over 54 unique theme charms,
alphabet and/or number links retailing from .49 to .29 each. Charms
and links may be positioned anywhere along the border of the frame.

"At B. Lily, we consider a photograph to be a moment preserved in
time. The idea of producing a customized photo frame came to us as our
family photo memories outgrew our albums. We needed a more creative
way to showcase the memories behind the photo without just recording a
simple date on the photo backing. Our magnetic frames allow you to
record a moment in time so that the frame tells the story for everyone
to see." says Rose Marks, co-creator and company spokesperson.

B. Lily Company offers over 54 magnetic theme charms to help celebrate
different occasions including love and friendship, wedding, new baby,
graduation and more. Their detailed theme charms made from enamel and
stainless steel retail for .29 and up per charm. Stainless steel
magnetic letter and number charms are also offered starting at .49
per charm. The magnetic letter and number charms are also applicable
for French, Spanish and Italian speaking customers.

"Our magnetic frames are effortless, fun and most importantly make a
quick and inexpensive personalized gift item or gift add-on. Photos
only tell part of the story?our snap-on charms enable you to easily
express your personal style, immortalizing photo moments and memories
forever," says Myles Marks, President at B. Lily Company.

B. Lily Company magnetic photo frames and charms are available for
purchase at gift retailers nationwide and online at
http://www.blily.com To obtain a press sample or for further press
information please contact Michelle Soudry at The Gab Group, 561-558-
9626 or email msoudry@thegabgroup.com

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