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Dateline: June 4, 2009 ... Long Island, NY
Contact: Linley Laurencon
Tel: (888) 458-6622
E-Mail: linley@jackiesbaskets.com
Web Address: www.JackiesBaskets.com
LONG ISLAND, NY - June 4, 2009 - JackiesBaskets.com, a leading
retailer of Gourmet Gift Baskets recorded significant market growth
after launching their new website and advanced gift-ordering portal on
September 17, 2007. In an 18 month period, starting from the launch
date of the new web platform, sales have grown over 35% with customer
satisfaction up as well, according to follow-up surveys. "We simply
outgrew the former website and needed a much more advanced system to
further grow the business and increase customer satisfaction," said
Linley Laurencon, co-owner and director of e-commerce of
JackiesBaskets.com.
Early in 2006, company owners Linley and Jacqueline Laurencon wanted
to better understand shopping cart abandonment across retail shopping
sites. To accomplish this, the Laurencons examined market research
reports from various firms and considered factors unique to Gift
Shopping. Over 62% of online shoppers factored in ease of navigation,
ease of registration, fast-page loading time, and assurances of
security as contingent to shopping site loyalty. Over 54 percent gave
importance to rapid checkout, product details, and an easy to read
site as additional factors. The majority of customers are sending
gift baskets to celebrate important occasions such as birthdays,
anniversaries and holidays which are date specific.
As the results of the research showed a need for a new site
infrastructure, the company decided to design and build the new site
in-house. The entire process took over 1 1/2 years of manpower to
develop, implement and test. Some of the improvements and features
the Laurencons added to their website are:
- The ability to ship to multiple recipients from the same order.
- Delivery date calculation for all available shipping methods.
- Order tracking in real time.
- The ability to view past orders.
- Address Book functionality that allows customers to save their
recipients' information into the database.
- Shopping cart automatically inserts the City and State upon
entering the zip code, which assists in verifying the
recipients address.
- Rapid checkout with "Guest Shopper" status option (One Time Shopper).
- Editing options allow for last minute changes to card messages,
delivery dates and allocation of gifts.
- Easy site Navigation.
"Along with the new technology, we felt we needed a more attractive,
user-friendly site that would enhance our product offerings. We
brought in new colors, made the site more pleasing to the eye and
enhanced the rapid checkout process. Our customers are really
impressed with the new ordering system and upgrades," stated Jacqueline.
Jackie's Baskets believes that by giving the customer all the
pertinent information about a product, without the need to register or
feel forced to commit to an order, increases customer satisfaction.
Jackie's Baskets has grown into one of the leading gift companies
attaining a reputation of exceptional customer service coupled with
outstanding products. Based in Long Island, New York the company has
been providing unique and innovate gift solutions to its clients
since 2001. For more information or to view our website, please
visit us at:
www.JackiesBaskets.com
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