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SLEEP POSTURE PILLOW ENABLES MOMS-TO-BE TO REST COMFORTABLY
WHILE INCREASING BLOOD FLOW AND NUTRITION TO FETUS


Dateline: July 21, 2006 … Memphis, TN
Contact Name: Dr. Larry Cole
Contact Phone: (901) 767-8824
E-Mail: info@sleepposture.com
Web Address: http://www.sleepposture.com


MEMPHIS, TN - July 21, 2006 - For years, medical experts have
encouraged pregnant women to sleep on their left side in order to
increase the blood flow and nutrition to their babies. That
advice is easier to follow now that moms-to-be can rely on the
Sleep Posture Pillow to "train" them to sleep on their sides.
"Pregnant women who are life-long back sleepers often have
difficulty adjusting to a new sleep position," said Dr. Larry
Cole, who used his 30 years of experience in treating patients to
invent the revolutionary Sleep Posture Pillow. "The Sleep Posture
Pillow's unique design prevents sleepers from turning on their
back and stomach."

With its candy cane shape, the Sleep Posture Pillow provides
support for the neck, head, and upper and lower back all at the
same time. The pillow's ear well, located at the top of the cane,
is designed to elevate the chin about one inch, which encourages
the airway passage to open, allowing for easier breathing during
sleep. "There is no incorrect way to use the pillow," noted Dr.
Cole. "Some people sleep with the long portion of the pillow
behind them, while others sleep with the long portion in front."

Pregnant women aren't the only sleepers who can reap the Sleep
Posture Pillow's benefits. "Side sleeping is the most natural and
relaxing sleep posture, since that most resembles the fetal
position," said Dr. Cole. While virtually everyone can benefit
from side sleeping, those with musculoskeletal pain, sleep apnea,
congestive heart failure, and ear pain caused by the ear folding
during sleep are especially good candidates for the pillow.
"Although the Sleep Posture Pillow wasn't designed to treat these
conditions, it can help reduce the risks involved," Dr. Cole
said. "For example, it has been documented that side posture
sleeping reduces the frequency and severity of sleep apnea
awakenings, while spinal support can help with back and neck
pain."

Back and neck pain are all too frequent companions to pregnant
women in their last trimester, which makes the Sleep Posture
Pillow doubly helpful. "Not only does a fetus get more blood flow
and nutrition when mom sleeps on her side, but mom has a more
restful night's sleep," concluded Dr. Cole. "And a well-rested
mom-to-be will be better prepared, both emotionally and
physically, for childbirth."

More information is available at the company's web site:
http://www.sleepposture.com

For an interview or further information, please contact Dr. Larry
Cole at (901) 767-8824 or email: info@sleepposture.com.

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