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Dateline: September 22, 2010 ... Washington, D.C.
Contact: ANNE LLEWELLYN
Phone: (954) 254-2950
E-Mail: allewellyn@accessintel.com
Web Address: http://www.dorlandhealth.com/peopleawards/



WASHINGTON, D.C. - September 22, 2010 - "What we need now is true
medical care reform," says Norman Makous, M.D., author of the new
book, TIME TO CARE: PERSONAL MEDICINE IN THE AGE OF TECHNOLOGY. In the
book, Dr. Makous proposes that the patient- doctor relationship be
brought back to the center of the healthcare system in order to
humanize treatment, improve quality, and reduce unnecessary spending.

Dr. Makous will deliver the keynote address at the Dorland Health
People Awards Luncheon on October 4, 2010, at the National Press Club
in Washington.

Today, the personal relationship between the patient and doctor has
been almost completely displaced by technology, Dr. Makous points out
in TIME TO CARE. As a result, patients are frequently subjected to the
wrong tests and treatments, and it can be very expensive.

In his book, Dr. Makous points out that the high cost of technology-
based care has caused the economic squeeze in healthcare that has
already led to covert rationing of medical services. The cost of
medical care will continue to rise, and the need for rationing will
increase.

The personal relationship between patient and doctor that was central
in traditional medicine can help prevent these problems. Having an
independent primary care physician at the heart of the patient's
medical care is an effective and ethical method of monitoring the care
process.

ABOUT THE DORLAND HEALTH PEOPLE AWARDS LUNCHEON

The Dorland Health People Awards
(http://www.dorlandhealth.com/peopleawards/ ) recognize health
professionals who are making a difference in transitioning the patient
through the complicated healthcare landscape. The Awards Luncheon
(http://www.dorlandhealth.com/Dorland-Health-People-
Awards/peopleawardsluncheon.html ) will be held at noon on October 4,
2010, at:

The National Press Club 529 14th Street, NW 13th Floor Washington,
D.C. 20045 http://press.org/

To obtain a press pass, call Anne Llewellyn, 954-254-2950 or fax: 301-
560-8362. By mail: Dorland Health People Awards, Attn: Joanne Fato, 4
Choke Cherry Road, 2nd Floor, Rockville, MD 20850

The following day, The Care Coordination Summit: Improving Care in a
Time of Change (http://www.dorlandhealth.com/care-summit/ )will be
held at the National Press Club.

ABOUT NORMAN MAKOUS, M.D.

Dr. Norman Makous spent sixty years providing personal care to his
cardiology patients from 1946 into the early 21st Century. After
extensive training and service in the Navy, he started private
practice in Kansas City and moved to Philadelphia. He held
appointments for many years on the faculties of both the University of
Pennsylvania Medical School and Thomas Jefferson Medical University.

Dr. Makous has received the Distinguished Achievement Award from the
American Heart Association of Pennsylvania, as well as many other
awards. He also served on the boards of several government and health
insurance advisory groups. He is the author of many professional
articles. He was married for fifty-four years to Dorothy Bowlin
Makous, until she died in 2003. They have ten children and nineteen
grandchildren. He is married to Eleanor Sullivan and lives in
Coatesville, Pennsylvania.

About Bruce Makous (co-author)

TIME TO CARE was written with the assistance of Bruce Makous, a
published novelist and journalist. His novels include RIDING THE
BRAND, Hilliard & Harris, 2004, which received coverage in THE WALL
STREET JOURNAL because of its indictment of the venture capital
industry for operating like organized crime. For eighteen years, Bruce
has served on the editorial staff of BOULEVARD, the award-winning
national literary magazine. Bruce is also a healthcare fundraiser who
has been noted in THE NONPROFIT TIMES as one of the most "Influential
and Effective Fundraisers in the US". He is an enthusiastic supporter
of the writing of his father.

PRAISE FOR TIME TO CARE

"TIME TO CARE is a must-read," said Joseph P. Sullivan, Chairman of
the Board of Advisors, RAND Health. "Dr. Makous' research, combined
with fascinating personal experiences, makes this a lively read."

"The author's commitment to and compassion for his patients
reverberates throughout this book. By using dozens of case anecdotes
from his 60-year career as a personal-care cardiologist, he
effectively illustrates how a strong patient-doctor relationship--the
essence of personal medicine--brings joy and satisfaction to everyone
involved. Physical properties of the book also deserve credit. On the
front cover are pictures of medical practice ranging from the horse-
and-buggy days to the current world of body scanners. The pages of the
book are of good stock with easy-to-read print, and selected cartoons
and photographs provide spice and a touch of nostalgia." Herbert L.
Fred, M.D., TEXAS HEART INSTITUTE JOURNAL, Volume 36, Number 6,
December 2009, p. 631.

"TIME TO CARE is a remarkably timely book which should be required
reading for anyone interested not only in containing medical care
costs but also in reforming the way medicine is practiced." I for one
am sure that we will all benefit from this." Magdalena T. Tosteson,
PhD, Lecturer, Harvard Medical School

BOOK DETAILS

TIME TO CARE: PERSONAL MEDICINE IN THE AGE OF TECHNOLOGY Norman
Makous, MD, with Bruce Makous. Philadelphia: TowPath Publications;
2010. US .95. ISBN 978-0-9776686-1-8. Format: Softcover book. 464
pages. Trim size: 5.5 x 8.5 inches. Available through bookstores,
Amazon.com, and from the publisher, PO Box 43522, Philadelphia, PA
19106. Website: http://normanmakous.com/


FOR ADDITIONAL INFORMATION, INTERVIEWS, OR REVIEWERS COPIES, CONTACT
ANNE LLEWELLYN, allewellyn@accessintel.com, 954-254-2950.

DOWNLOADABLE PHOTO AT: http://normanmakous.com in "Press Room" tab, or
go to http://normanmakous.com/press-room/

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