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A COSMETICS INDUSTRY FIRST - FROWNIES(R) LAUNCHES FIRST BIOLOGICALLY-ACTIVE SKIN CARE
Dateline: June 14, 2005 ... Dayton, OH
Contact Name: Michelle Soudry
Contact Phone: 561-558-9626
E-mail: msoudry@thegabgroup.com
Web Address: http://www.frownies.com/
Immune Perféct(TM) Works Like A "Firewall" For The Skin
DAYTON, OH - June 14, 2005 - America's first anti-aging company, B & P
Company Inc., makers of the legendary Frownies(R) facial pads, believes
it has produced a delivery system that has alluded the skin care
industry and its leading product developers for decades in their quest
to help consumers reach that fountain of youth.
B & P Company, together with leading biochemist Peter Passalacqua, has
successfully brought to the beauty industry the first biologically-
active facial skin treatment with a fully active delivery system.
This breakthrough product is called "Immune Perféct".
According to B & P Company's CEO, Kathy Wright, "Immune Perféct will be
to skin cells what an Internet firewall is to a computer.
Immune Perféct's advanced delivery system works like a firewall for
skin cells by continually hydrating and strengthening them both
internally and externally, acting as a barrier against damaging free
radicals caused by ultraviolet radiation, environmental pollutants and
cosmetic treatments."
The whole product is a delivery system unique to any other product on
the market. When applied to the skin, the caramel colored emulsion
becomes clear and immediately penetrates, leaving no surface residue.
It contains no fragrance and according to Wright should be used twice
daily in small amounts. "It is also 'skin smart' in the sense that it
automatically adjusts to the skin type and tone," she added.
The Immune Perféct gel-cream delivery system is a technology that was
never possible until now. Highly potent, biologically-active forms of
Aloe and Melanin, plus the only complete matrix of Vitamin E with 17
amino acids are combined into a whole product that constitutes the
revolutionary new delivery system. This synergistic delivery system
combines the most effective active ingredients for preventing
oxidation and formation of free radicals at the skin's cellular level.
It is generally proven that free radicals on the skin result in
cellular damage leading to premature aging of the skin, wrinkling, and
even skin cancer.
"Immune Perféct represents a milestone development that accomplishes
more than any other product in shaping the future of skin care," says
Wright. "It does what no other skin care brand has ever been able to
do - stabilize the whole product as a delivery system which helps
nourish, rebuild, renew, and protect skin and its DNA structure down
to the cellular level."
"The sciences behind Immune Perféct and its development as a unique
product have taken over 10 years to achieve," adds Passalacqua, who has
developed skin care products for leading cosmetic companies for the
past 28 years. Yale School of Medicine scientist, Dr. John Pawelek is
responsible for inventing the water-soluble form of Melanin used in
Immune Perféct. "Melanin protects the skin by absorbing UV rays and
neutralizing free radicals formed by ultraviolet light. While Melanin
does offer sun protection, it is not a sunscreen," Wright points out.
B&P's trade name for this Melanin is Melan WS 100TM.
Passalacqua added that many skin creams on the market today are not
compatible with the skin and are made from synthetic chemicals that
actually do more damage to the skin. "None actually improve the cell
quality and appearance of skin like Immune Perféct," he said. "Of all
the creams sold today, Immune Perféct is the only one that is a
delivery system in a biologically-active form, making it possible for
the first time to truly combat cellular damage leading to skin
problems, wrinkles and eventually skin cancers."
Suggested retail for Immune Perféct is . It will be available
online at http://www.frownies.com and at specialty department stores
nationwide. For press samples or interviews, contact Michelle Soudry
561-558-9626 or msoudry@thegabgroup.com.
About B & P Company Inc
Established in 1889, B & P Company Inc. is America's first anti-aging
skin care company and a leader in bringing scientific advancements to
the world of cosmetics and skin care. The firm was founded by
Margaret Kroesen and has remained a woman-managed and family-owned
business for five generations. Headquartered in Dayton, Ohio, the
company will be celebrating its 116th anniversary this fall. More
information is available at http://www.frownies.com
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