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Dateline: March 8, 2010 ... Fullerton, CA
Contact: Todd Parker
Phone: (714) 871-1998
E-Mail: todd@pharmamarine.com
Web Address: http://www.pharmamarine.com


FULLERTON, CA - March 8, 2010 - The Omega-3 ingredient Calamarine(TM),
made solely from the by-products of Calamari food processing, achieves
Friend of the Sea certification. A new high-DHA Omega-3 ingredient
from the Norwegian company Pharma Marine, Calamarine(TM) comprises a
range of concentrates as well as natural oil made from calamari
trimmings from food processing factories all over the world. By using
only the by-products from existing fisheries, Pharma Marine is adding
value to these important global fishery resources. Friend of the Sea
recognizes that increasing the use of fishery by-products is very
important on the road towards a more sustainable future for global
fisheries.

The announcement comes at a time when Friend of the Sea is rapidly
gaining recognition as the international standard for sustainability
certification of fishmeal, fish oils and Omega-3 supplements.
"Calamarine(TM) is a range of new high-DHA Omega-3 products derived
from by-products only. We are thankful that we are able to bring this
new eco-friendly and uniquely sustainable ingredient to our customers
in a time when consumers are becoming increasingly educated on issues
of sustainability and accountability," comments Pharma Marine
chairman, Leif Kjetil Gjendemsjø, himself a 20 year veteran of the
Omega-3 business. "We are glad that our company and product has
passed external scrutiny and that Friend of the Sea recognizes the
positive impact our production has on the environment."

About Pharma Marine Group: Pharma Marine's new manufacturing facility
is located on the west coast of Norway, near Aalesund, a region where
refining marine oils dates back more than 130 years, and now accounts
for a considerable part of the world's high-grade Omega-3 output. In
addition to advanced purification technologies, the facility houses a
state-of-the-art research laboratory where several market-changing,
patent protected innovations are being developed. Pharma Marine Group
is the only supplier of Calamari derived Omega-3 concentrates.

For more information, please visit us at: http://www.pharmamarine.com

North America contact:
Todd Parker
todd@pharmamarine.com
Tel: (714)-871-1998

Outside U.S. contact:
Stian Volstad
stian@pharmamarine.no
Tel: +47 91333820

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