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FUNKYFRUM.COM LAUNCHES AUGUST 15, 2005, SERVING UP
STYLISH, MODEST CLOTHING FOR THE MODERN DAY WOMAN
Dateline: August 10, 2005 ... St. Louis, MO
Contact Name: Michelle Soudry
Contact Phone: 561-558-9626
E-mail: msoudry@thegabgroup.com
Web Address: http://www.FunkyFrum.com
ST. LOUIS, MO - August 10, 2005 - Why sacrifice style for modesty?
That's the concept behind FunkyFrum.com, a new online store launching
August 15th. Rachel Lubchansky, age 27, founded the savvy online
fashion boutique to provide an e-solution "for the broad spectrum of
women who aren't willing to forgo femininity and style for modest
dressing."
Lubchansky will kick off the launch of FunkyFrum.com, on August 15,
2005, from 5-9 pm, with a preview trunk show at her 1930's home
located at 7337 Stanford Avenue, in St. Louis, Missouri. Her e-
commerce website will officially be open for business on August 16,
2005.
"Expect a refreshing mix of modestly-appropriate skirts, tops,
sweaters, blouses and head garb," says Lubchansky. "The biggest issue
modesty-abiding modern women face today is the limited assortment of
stylish clothing currently available at retail. FunkyFrum.com will
provide clients with attractive, modest wardrobing options for all
occasions, seasons and environments."
Upon relocating to St. Louis (her hometown) in 2002 from New York,
Lubchansky (formerly Rachel Milder) realized a void in the market of
modest women's apparel. As a style-sensitive, newly Modern Orthodox
Jewish woman, Lubchansky had a hard time finding feminine, youthful
and stylish apparel to suit her new choice of lifestyle. When
neighbors and friends started to take notice of her savvy sense of
modest style, the concept for FunkyFrum.com was born.
Lubchansky attended the Fashion Institute of Technology in New York
City where she graduated with a B.A. in Integrated Marketing
Communications. Her experience in the fashion and design industries,
ranging from public relations and marketing to buying and
merchandising, have allowed her to gain a wide realm of knowledge of
the retail clothing industry.
FunkyFrum.com modest clothing and accessories will range from
approximately to 0 per suggested retail item. For more
information, please visit http://www.FunkyFrum.com or call 1-866-828-
9178. To schedule a press interview, please call Michelle Soudry at
561-558-9626 or email: msoudry@thegabgroup.com.
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