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BRASTRAPS.COM UNLEASHES SECOND MALL KIOSK
New kiosk location set to open at Town Center Mall in Boca Raton on
October 15th, 2006
Launch party with bra strap clad models to be held at Ristorante BOVA
Dateline: October 11, 2006 ... Ft. Lauderdale, FL
Contact Phone: (561) 750-3500
E-Mail: alissa@thegabgroup.com
Web Address: http://www.brastraps.com
FT. LAUDERDALE, FL - October 11, 2006 - Brastraps.com, the fashion bra
strap giant, is looking to teach Palm Beach society women a lesson or
two on proper bra strap etiquette! After just 2 months since their
first-ever kiosk launch at the Broward Mills Mall, the company is now
expanding with a second kiosk location this October 15th at prominent
Town Center Mall of Boca Raton. A grand opening kick off party will be
held October 12th at the posh Boca Raton hotspot, Ristorante BOVA.
"We are elated to announce the opening of our second Brastraps.com
kiosk after only two months since the inception of our new kiosk
division. Response to the Broward-based Brastraps.com mall kiosk has
been hugely positive, with sales increasing steadily each week. We're
now looking forward to bringing bra strap fashion to the women of Palm
Beach at Town Center Mall," says Marketing Director Jeff Reis.
Runway models for Margarita Couture, (parent company for
Brastraps.com), will be on-site at the October 12th launch party to
promote the company's new Elite Collection - the line's most
exclusive, Swarovski-encrusted bra straps - while modeling Margarita
Couture's best selling EVOLUTION bra. The first bra in the world to
ever be endorsed by a plastic surgeon, EVOLUTION provides
figure-enhancing properties for women seeking to create the illusion
of natural looking cosmetic breast implants.
One lucky attendee will win a pair of the company's new 18K gold
Swarovski studded jewelry bra straps, to be officially released to the
market just in time for the holidays. All attendees will walk away
with a discount coupon redeemable at the company's new kiosk location.
Brastraps.com designer and founder Margarita Reis feels the new kiosk
will be well received. "Boca Raton is home to fabulous women of all
ages with a desire to be fashion educated. We've studied this
customer's buying patterns heavily and feel they are a perfect match
to our unique bra strap concept," Reis explains.
Founded in 2001 with a mission to combat Ugly Bra Strap Syndrome,
Margarita's Couture, the parent company of Brastraps.com, is arguably
the founder of the fashion bra strap industry. The company has
steadily evolved into the largest fashion bra strap manufacturer in
the US, offering over 90 different bra strap styles, including clear,
beaded, glow in the dark, glitter bra straps and the world's most
luxurious bra straps - Elite by Margarita - sparkly, Swarovski
crystal-encrusted bra straps featuring between 144-344 crystals per
pair. The company is also the originator of Evolution, the world's
first bra designed to mimic the appearance of cosmetic breast
implants.
The Town Center Mall kiosk will offer all of the company's fashion
straps, which carry a suggested retail price of $8-$45.
For more information on the new kiosk location or to request an
interview with Brastraps.com founders Margarita and Jeff Reis, please
contact Alissa Beerthuis at 561-750-3500 or email
alissa@thegabgroup.com
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