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MY CUP OVERFLOWETH: MAKERS OF EVOLUTION BRA EXPAND TO FIT CUSTOMER DEMAND


Dateline: November 22, 2005 ... FT. LAUDERDALE, FL
Contact Name: Michelle Soudry
Contact Phone: 561-750-3500
E-mail: msoudry@thegabgroup.com
Web Address: http://www.brastraps.com


"Boob-Job Bra" Now Available In Larger Cup Sizes And New "Nude" Color

FT. LAUDERDALE, FL - November 22, 2005 - "She'd like to buy another
D," is the phrase most commonly heard these days at the busy Ft.
Lauderdale headquarters of Brastraps.com.

The e-commerce website, which achieved success with the introduction
of fashion accessory bra straps, has hooked a new winner with
Evolution by Margarita, the world's first bra designed to mimic the
appearance of cosmetic breast implants.

Six weeks after Evolution's April 2005 introduction, the initial round
of breast enhancing bras, over 2,000 of them, quickly sold out and a two
month waiting list was formed for A and D cup sizes. When over 250
requests for larger sizes started pouring in, Margarita and Jeff Reis,
the Ft. Lauderdale design duo behind what's been coined "the boob-job
bra" answered the call to action by offering DD cup sizes and a new
color - Nude.

"Sizes 34 and 36 B, C and D are Evolution's most popular sellers with
sizes 36, 38 and 40 DD being most requested. We realized that we
were underselling the market by not offering larger cup sizes. Our
larger bras will offer an excellent lift and improved shape, without
necessarily increasing size." says Jeff Reis, Marketing Director at
Margarita Couture, Evolution's newly named parent company.

Plastic surgeon Dr. Daniel Man says the quickly selling bras are not a
surprise.

"Plastic surgery and the desire to appear cosmetically enhanced is
still a burgeoning trend. We perform hundreds of breast augmentations
yearly on women who aren't satisfied with what they have. Women with
smaller chests want to look larger. Women with larger chests want to
appear more lifted. Many women have larger breasts but with an
undesirable shape. Their breasts may be bottom heavy, which
contributes to 'saggy breasts'. Having breasts that are 'top heavy'
results in great Jessica Simpson-type cleavage, and that's the look
that many women are going for these days. The graduated cup in the
Evolution bra produces just the right 'uplift' to any type of existing
breast tissue."

"We had no idea Evolution would achieve this much success so quickly,
especially with D and DD cups," says designer Margarita Reis, who
initially created the bra for smaller-busted women seeking the look of
cosmetic breast implants.

"Our mission with this bra was to provide an excellent lift and
separation. Evolution was initially designed to fit like a glove and
we've now made sure that it does just that for women of all sizes and
shapes," Reis adds.

Nude Sells

Beyond the super-sized cups, Evolution by Margarita is now available
in nude.

"We initially introduced Evolution in black and white only, with the
hopes that if we succeeded, we'd be able to expand the line to include
other colors. Nude is a popular color with the US market, and at a
later point we'll be venturing into fashion colors." says Jeff Reis.

Evolution by Margarita, the revolutionary five-in-one underwire
convertible bra is now available in sizes 32 A through 40 DD and
colors black, white and nude. Endorsed by pioneering plastic
surgeon Dr. Daniel Man, the bra features a graduated cup specifically
designed to maximize the existing breast tissue by lifting and
separating each breast, providing the coveted "separated lift"
associated with a good pair of cosmetic breast implants.

All sizes retail for $44 each and include one breast-enhancing bra,
three strap styles: clear, classic and extended halter; liquid lifting
pads that easily insert into the cups for women who desire additional
cleavage. A reusable silk pouch is also included to easily store bra
and accessories in one convenient place. The bra is available for purchase at
http://www.brastraps.com. To request high resolution photos or a press
sample, please contact Michelle Soudry at 561-750-3500 or email:
msoudry@thegabgroup.com

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