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COMING TO A MALL NEAR YOU: BRASTRAPS.COM
Dateline: August 11, 2006 ... Ft. Lauderdale, FL
Contact Name: Michelle Soudry
Contact Phone: 561-750-3500
E-mail: msoudry@thegabgroup.com
Web Address: http://www.brastraps.com
http://www.margaritacouture.com
Ft. Lauderdale Based Company To Open First Kiosk At Broward Mall
On August 18Th First 50 Attendees To Arrive Will Receive
Complimentary Bra Strap Makeovers.
FT. LAUDERDALE, FL - August 11, 2006 - Fort Lauderdale based
Brastraps.com is taking its successful line of fashionable bra
straps to malls of America. On August 18, 2006, the company will be
opening its very first Brastraps.com kiosk in the Broward Mills
Mall in South Florida and are inviting women of all ages to
participate in free "Bra Strap Makeovers". The first 50
customers to arrive will be gifted with a pair of clear fashion
straps in exchange for turning in a pair of worn, discolored bra
straps.
"We are extremely excited about the launch of our very first
Brastraps.com kiosk," says Marketing Director Jeff Reis. "We
hope this new kiosk will serve as a 'correctional facility'
of sorts for repeat bra straps offenders, providing education,
advice and affordable options for the art of properly
accessorizing using fashion bra straps."
Brastraps.com designer and founder Margarita Reis explains that
just like shoes, pairing the wrong bra straps with your top can
ruin a fashion look. "The chic, fashion forward straps offered
at our new kiosk location in the Broward Mills Mall will provide
sensible and exciting fashion alternatives for women looking to
dress up, dress down, or not dress at all."
The Broward Mills Mall kiosk will house all of the company's
straps which carry a suggested retail price of -. Sigrid
Gold, leasing chair head for the Broward Mills Mall said," I am
excited about the addition of Brastraps.com to our mall program
as we look for special, unique products and Margarita Couture's
line is just that!
BraStraps.com also plans on opening up kiosks in other mall
locations in South Florida in the near future to further
accommodate customers in this market.
Founded in 2001, Margarita Couture, the parent company of
Brastraps.com, is arguably the founder of the fashion bra strap
industry. The company has grown into America's largest fashion
bra straps manufacturer, offering over 70 different bra strap
styles including clear, adorned, beaded, specialty bra straps and
the world's most luxurious bra straps - Elite by Margarita -
sparkly, Swarovski crystal-encrusted bra straps featuring between
144-344 crystals per pair.
"What started out as a small company in Fort Lauderdale has
blossomed into such a presence in the national market that even
big lingerie chain stores are now emerging with decorative bra
straps," Reis says.
For more information on the new kiosk location or to arrange an
interview with Brastraps.com founders Margarita and Jeff Reis,
please contact Michelle Soudry at 561-750-3500 or email
msoudry@thegabgroup.com.
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