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BEAL'S COWBOY BUCKLES EXPANDS VINTAGE PRODUCT LINE


Dateline: April 27, 2005 ... Aptos, CA
Contact Name: Richard Beal, Beal's Cowboy Buckles
Contact Phone: 831-662-2325
E-mail: richard@bealscowboybuckles.com
Web Address: http://www.BealsCowboyBuckles.com


APTOS, CA - April 27, 2005 - Beal's Cowboy Buckles has expanded its
product line to include highly collectable buckles from several famous
silversmiths. New lines include Gist Silversmiths, Edward H. Bohlin,
Clint Orms Engravers and Silversmiths, Cactus Trails, Silver King,
Sunset Trails, Crumrine Silversmiths, Montana Silversmiths, Old
Cowdogs, El Paisano, Samantha Silver, and Lee Downey.

"We are thrilled about our relationship with these top silversmiths
and pleased to offer these extremely collectible artistic pieces to
our customers," said owner Richard Beal. "The cowboy buckles are
works of art made of gold, silver and precious gemstones and will last
for generations."

Specializing in quality, historically authentic cowboy belt buckles,
Beal's Cowboy Buckles is rapidly becoming the premier place on the Web
to find the West's most famous fashion item. Beal's typically has over
500 new Western style buckles in stock, as well as vintage items,
especially historic rodeo trophy buckles.

The California-based business was started three years ago, and now
attracts over 20,000 people per month to its website. In 2004, Beal
shipped buckles to 35 different countries, and nine percent of sales
were to overseas customers in Japan and Germany.

Although cowboys and collectors are the mainstay of his business,
almost half of Beal's sales are just from people looking for a unique
Western gift item. "I add buckles almost every day so serious
collectors visit frequently to find one-of-a-kind items," said Beal.
Prices range from to ,000.

"I got into this business after my wife, Kathy, suggested that it
would be a great way to help preserve and protect our vanishing
Western heritage," says Beal. "Every buckle has a history, from the
skilled craftsman who made it to someone who may have won it after a
very difficult competition. I feel honored to see so many famous
buckles. Each one becomes a friend."

Shipping is always free, regardless of the destination, and the Beal's
Cowboy Buckles website has received a Five Star Rating, the highest
possible rating from an independent customer service organization.
Beal´s is a member of the National Association of Buckle Collectors
and the National Bit Spur & Saddle Collectors Association.

For more information, visit Beal's Cowboy Buckles website at
http://www.bealscowboybuckles.com

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