3GMC AND CINEMAELECTRIC LAUNCH DVB-H MOBILE VIDEO
TRIALS IN NETHERLANDS WITH PORTABLE HOLLYWOOD(TM)
Dateline: September 17, 2005 ... Amsterdam
Contact Name: Marianne van Barneveld, Marcommit PR
Contact Phone: +31 35 5822730
Web Addresses: http://3gmediaconsult.com
AMSTERDAM - September 17, 2005 - CinemaElectric, Inc. (CINM.PK) and 3G
Media Consult BV (3GMC.com) have launched Portable Hollywood(TM), an
original made-for-mobile video channel in DVB-H trials in the
Netherlands. DVB-H (Direct Video Broadcast for Handheld) is believed
to be the next wave in mobile entertainment.
Early DVB-H test results
Results announced last week by Nokia from one of the world's first
commercial mobile TV pilots in Helsinki reveal that 41 said they
believed broadcast mobile TV services would be popular.
The Dutch trial
In the follow-on Dutch Mobile Interactive TV trial, Cinema Electric
and 3GMC will test the technical and commercial aspects of broadcast
mobile TV using the DVB-H standard. With DVB-H (Digital Video
Broadcasting-Handheld), content is transmitted with a very high
picture and audio quality to large numbers of mobile users. An
important part of the Dutch study will consist of evaluating the
opportunities for interactive services made possible by combining a
broadcast service with a mobile network.
Real Interactive Services
Under the agreement, 3GMC will provide one feed of TV content showing
recent film trailers and Portable Hollywood news, integrated with an
interactive movie quiz. The feed will be captured and broadcast via
satellite to the Mobile Operators network infrastructure to the
participants' mobile phones in The Netherlands. The film
newscast, interactive phone components and mobile downloads will be
assembled by 3G Media Consult BV, a mobile content service provider.
The video clips will be updated frequently and serve to validate both
the technical and the commercial solutions.
What is Mobile TV Broadcasting?
Mobile TV Broadcasting allows users to watch their favorite TV
programs, such as dramas, news, music, sports and documentaries, on
their mobile device. Channel guides can also be transmitted, allowing
users to keep abreast of the latest programs on air. Unlike streaming
video over 3G or GPRS, DVB-H transmission is a true broadcast, like
digital satellite or terrestrial TV, optimized for low battery power
consumption. Portable Hollywood(TM) is an original, made-for-mobile
streaming PocketCinema(TM) video product that delivers Hollywood
celebrities, movie clips and special only-for-mobile features seven
days a week to a global mobile audience. In addition to the video
product offered on the service, there are unique interactive features
including Hollywood trivia, plus wallpaper, ring tone and video
Gerrit Jan Konijnenberg, founder and CEO of 3GMC said, "The mobile
industry has been talking about convergence for a while. In this DVB-H
trial we are proud to work with Portable Hollywood content and
distribute the content 'triple play' in one device - via a real TV
feed, via mobile Internet and via interactive telephony. We have
developed cutting edge converging technology of tomorrow and put it in
the hands of the Dutch trial participants today." James F. Robinson,
founder and CEO of CinemaElectric adds, "DVB-H is unexciting frontier
in mobile entertainment. In addition to re-purposing television
content, DVB-H will demand original, made-for-mobile experiences
combining PocketCinema(TM) (video) plus downloads, interactivity,
community features and an overall addictive mobile experience."
Portable Hollywood(TM) features these original programs in mobile
streaming and downloadable formats:
- "Red Carpet": Celebrity interviews and glamour from the red
- "Close Up": A close-up look at a hot Hollywood celebrities.
- "Behind The Scene": On-set footage from movies and TV.
- "Wannabe Famous": Original made-for-mobile reality series
that follows young actors trying to make it in Hollywood.
- "Now Appearing": Movie previews, reviews and updates, what
is new and opening in theaters.
- "Gossip Mill": The hottest inside gossip from Hollywood.
- "Hollywood Style": Features the drama, disaster and triumph
of celebrity fashion.
- "Now On DVD" Showcases the latest DVD releases.
A wireless service company based in The Netherlands, 3GMC one of the
early European movers in mobile content distribution. After its start,
3GMC became winner of the Euroward as one of Europe best start-up
companies. 3GMC facilitated the streaming video pilots over GPRS, and
is distributing video content via UMTS in Europe. 3GMC is owned by the
DMS International Group and has its headquarters in Soesterberg, The
A wireless services company, CinemaElectric's (CE) leading edge
entertainment multimedia services and products for mobile phones
include PocketCinema(TM) Video Services, PocketCinema(TM) multimedia
applications, graphics and CineSound(TM) audio (true tones) ring
tones. CE distributes its content via a global distribution network in
more than forty countries, via partnerships with wireless operators,
handset manufacturers and resellers. The company is based in
PLEASE NOTE: This press release contains certain forward-looking
statements. These statements, which are included in accordance with
the safe harbor provisions of the Private Securities Litigation Reform
Act of 1995, may involve known and unknown risks, uncertainties and
factors that may cause the company´s actual results and performance in
future periods to be materially different from any future results or
performance suggested by the forward-looking statements in this press
release. Although the company believes the expectations reflected in
such statements are based upon reasonable assumptions, it can give no
assurance that actual results will not differ materially from these
expectations. From time to time, these risks, uncertainties and other
factors are discussed in the company´s filings with the Securities and
For more information, please contact:
Marianne van Barneveld, Marcommit PR
Phone: +31 35 5822730
Gerrit Jan Konijnenberg, 3GMC
Phone: +31 33 4452299
Christy Fresas, CinemaElectric
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