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Dateline: January 26, 2007 ... Berkeley Springs, WV
Contact: Isbjorn Marketing & Sales, Inc.
Phone: (877)400-6753
Web Address:

Berkeley Springs, WV - January 26, 2007 - For decades, bait and lure
companies have conducted tests to find new and better ways of
attracting fish to the hook more quickly and more often. A recent
breakthrough has been discovered, combining science with fisherman
instinct. It´s called Fool-A-Fish ™ the new amazing UV Fish Spray that
is helping fishermen catch three to four times more fish.

From bright, fluorescent lures to fish-attracting scents, thousands of
products are available on the market for the assertive fisherman.
Unfortunately, all of these have limitations. The bright colors
disappear or become dull in water ten feet deep or muddy water. The
scents can wear off quickly. That´s why Milan Jeckle, M.D developed
the innovative UV Fish Spray.

Dr. Jeckle was fascinated with a recent scientific discovery made by
Duke University Marine Biology Dept., that bony fish and birds can see
in the ultraviolet (UVA) color range that the human eye cannot see. He
had studied physics, chemistry and biological sciences so he knew
there had to be a connection that could close (or at least lessen) the
gap between fish and the "fisherman´s hook." This new scientific
discovery was the answer.

Fool-A-Fish ™ is patented bait and lure spray that coats the bait with
a powdery substance that is non-toxic to humans, animals and the
environment. This substance reflects ultraviolet light that only fish
can see. To the fish, the UV light reflects from the bait or lure in
many directions, similar to a disco ball. This ultraviolet light
reflection can be seen by fish for up to one-half mile, giving it
preeminence over other non-treated lures in any water.

UV Fish Spray is easy to use. Fishermen just spray it on according to
the instructions, allow it to dry, and then bait their hook. It can be
sprayed onto live bait such as worms, minnows, maggots, or any type of
bait or lure.

Tests conducted by Captain John Keizer, one of the founders of Salmon
University Fishing Institute in Seattle, Washington, revealed that
herring bait sprayed with the UV Fish Spray caught three to four times
as many salmon as the herring bait without the spray. "Instructors
have sprayed it (Fool-a-Fish TM) on lures, flashers, hootchies and
plugs, all which showed better results than the same lures not treated
with Fool-a-Fish," states Captain Keizer.

The UV Fish Spray has also been widely successful during fish
tournaments. Pertti Nevalainen and Antti Viljnen won the Finnish
Championship Competition using Anchovy Special bait holders. Every
salmon bait rig was sprayed with UV Fish Spray.

Fish use three senses to hunt for food: sight, smell, and sound. Sight
is the dominant sense; therefore, if the fisherman makes his lure or
bait more visible, fish will attack it! "Hungry fish can´t resist it -
particularly when everything else has faded to only a dull shadow even
in shallow depths," says Dr. Jeckle.

More information and illustrative photos for the UV Fish Spray can be
found at the Web site below:

For an interview or more information, please contact Isbjorn Marketing
& Sales, Inc. by phone at 1-877-400-6753 or by email: Web Address:

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