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Dateline: March 31, 2009 ... Milwaukee, WI
Contact: Sherry Williams, Senior VP
Phone: (414) 358-1802
Fax: (414) 760-3614
E-Mail: Contact@icpCorporation.com
Web Address: www.icpCorporation.com



MILWAUKEE, WI - March 31, 2009 - Sherry Williams, Senior VP,
Innovative Custom Products, Inc. (ICP) announced today that ICP has
acquired Scent To Sleep(TM) - a California company. Scent To Sleep(TM)
manufactures and distributes a revolutionary All Natural Non-Drowsy
Sleep Mist.

According to Williams, "We love Scent To Sleep(TM) products so much, we
bought the company. Scent To Sleep(TM) is so easy to use and really gets
the job done. By simply applying 3 to 5 sprays on your pillow, bed,
pajamas or in the bedroom five minutes before bedtime, you will feel
relaxed, and go right to sleep. And the best part is, you wake up
feeling refreshed and energized."

Scent To Sleep(TM) is all natural, safe, environmentally friendly and
one of the innovative non-prescription sleep aids to hit the market.
It's proprietary formulation contains no chemicals or harmful
ingredients, has no horrible prescription side-effects and you never
have to take a pill.

Consumers love this product too. Williams said, "With one exposure in
Woman's World Magazine, sales increased ten-fold." Scent To Sleep(TM)
is expected in some retail chains later this year but in the meantime,
consumers can purchase Scent To Sleep(TM) at the corporation's
e-commerce website.

Scent To Sleep(TM) is available in Luscious Lavender and Decadent
Green Apple with Vanilla scents and each is backed by the company's
100% Money-Back Guarantee, retailing for .99. The company is
currently offering a 2-for-1 TV Promotional Special as a way to
introduce Scent To Sleep(TM) to the public. Simply visit our site
below and order Scent To Sleep(TM) and a second bottle will be shipped
FREE with your order:

http://www.drmistICP.com

About Innovative Custom Products, Inc. (ICP):
We are a Wisconsin corporation, in business since 1992, a manufacturer
and distributor of consumer health and OTC pharmaceutical products.
Innovative Custom Products, Inc. (ICP) is the owner of drmistICP.com
and ScentToSleep.com.

Investor Relations
contact@icpCorporation.com
(414) 358-1802
http://www.icpCorporation.com

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