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SPRING FORWARD WITH PEARLS: MARGARITA COUTURE INTRODUCES NEW
ELITE PEARL BRA STRAPS GLISTENING FRESHWATER PEARL BRA STRAPS MAKE
A "PEARL-FECT" SPRING SHOULDER ACCESSORY FOR BRIDES, BRIDESMAIDS,
MOMS AND FEMALE EXECUTIVES.
Dateline: April 6, 2007 ... Ft. Lauderdale, FL
Contact: Jeff Reis
Phone: (954) 649-3876
E-Mail: jeff@brastraps.com
Web Address: www.brastraps.com
FT. LAUDERDALE, FL - April 6, 2007 - America's largest fashion bra
strap supplier introduces an elegant new strap sure to glam up spring
fashion, Elite Pearl bra straps by Margarita Couture.
Retailing at per pair and adorned with 100 imported genuine
freshwater pearls, these luxurious bra straps are part of the
company's Elite collection. The straps are lightweight and fit
comfortably on the shoulders thanks to an adjustable jewelry strap
backing which enables the wearer to tweak their level of support. A
velvet pouch for safekeeping and jewelry box style packaging is
included.
Elite Pearl bra straps easily hook onto any convertible style bra,
including the company's Evolution by Margarita bra, a five-in one
push-up which has become famous for its ability to produce eye-
popping cleavage in an instant.
The straps will be available for purchase later this month at
www.brastraps.com. With much success, the company has been test
marketing the straps to shoppers at Margarita Couture branded kiosk
locations at prominent Florida Malls.
"Pearls are making a fashion comeback, appealing to women of all
ages," explains designer Margarita Reis. "We've noticed brides-to- be
and female executives have instantly been drawn to them at our retail
kiosks. Boomers especially have taken to this fresh, new twist on a
classic fashion item," she adds.
The company also admits that the new pearl straps were in part
consumer-driven. "Listening and reacting to customer requests has
always been a priority for Margarita Couture. We've had quite a few
inquiries from brides-to-be seeking a quality pearl strap that would
be appropriate to wear under a wedding dress as a fashionable
solution for added bust support," explains Jeff Reis, Director of
Marketing.
"We researched the finest quality, most lustrous pearls we could find,
while still managing to keep the straps at an affordable price point.
The result is a superior pair of fashion straps that are elegant and
classic."
Designer Margarita Reis is available for bra strap makeover segments.
For more information, to schedule an interview or to request high
resolution photos of new Elite Pearl bra straps, please contact Alissa
Beerthuis at The Gab Group 561-750-3500 or email
alissa@thegabgroup.com
About Margarita Couture: Margarita Reis first pioneered the concept of
decorative bra straps in 2001. Margarita Couture (formerly known as
Bra Straps Inc.) and online website Brastraps.com has steadily grown
from a two person company based in Ft. Lauderdale, FL to a global
supplier of over 90 styles of decorative bra straps designed to match
any look, from strapless gowns and boat neck tees, to revealing
halters and now wedding gowns.
Reis has also received national recognition for coining the term "Ugly
Bra Strap Syndrome", which she characterizes as a common fashion faux
pas that predominantly occurs in the summer months when women are more
apt to reveal worn, discolored bra straps. She is also founder of
"The Strap Police", where customers can send fashion violation
citations to bra strap offenders and frequently appears on QVC. The
company currently operates four kiosk locations in top Florida malls
and is looking to further expand to Northern Florida and out-of-state
locations within the year.
Margarita Couture is also the sole designer, creator and manufacturer
of the bestselling Evolution by Margarita bra, a five-in-one
multitasking convertible bra specifically designed to create the
illusion of natural looking cosmetic breast implants. The bra is the
first to ever be endorsed by a pioneering plastic surgeon, Dr. Daniel
Man.
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