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THE LEGEND OF THE ALOHA PEARL: WHY THE FUTURE OF
E-COMMERCE MAY HAVE BEEN FOUND IN THE PACIFIC
Dateline: April 25, 2007 ... Kaaawa, HI
Contact: John Martin or Alec Rupp-Smith
Phone: (810) 515-7969
E-Mail 1: john@alohapearls.com
E-Mail 2: Alec@alohapearls.com
Web Address: www.AlohaPearls.com
KAAAWA, HI- April 25, 2007 - The dot.com revolution of the 1990's
introduced the world to a new and efficient way of marketing and
purchasing goods. E-businesses soon learned the hard way that the
same principles that make conventional businesses successful also
apply to the World Wide Web. The main reason the bubble popped on e-
businesses was the lacking the human element that fosters consumer
confidence. Genuine quality and value are a necessity. Aloha Pearls
is a company that seems innately attuned to this Internet truth, and
one that other aspiring E-entrepreneurs would do well to emulate.
Retailers have always realized that they sell image as much as
product. What they perhaps did not know until now was that a real-
world existence is a vital part of that image. Aloha Pearls is family
owned and operated, and runs three brick and mortar stores on the
Hawaiian island of Oahu. Offering over three hundred items (many
created by Aloha Pearls) to their customers, these friendly, well-run
shops are a delight to enter. There is a clear love and respect, not
only for the customer, but also for the jewels of the sea that are
offered here. While you are here, you are ohana (family).
Their website, www.alohapearls.com, allows anyone to become ohana. It
is a pioneer in the emerging field of web imaging. A visit to the
site is like a virtual Hawaiian vacation, where the palm trees and
ocean scenes greet you before products or prices. The intention is to
lend the same spirit of shopping in person to the online experience.
In fact, many of the items featured are actually on display in the
stores, including original creations and one-of-a-kind strands.
Another problem facing internet businesses is the consumer´s
confidence in the store they are dealing with. The company founder,
Alec Rupp-Smith, and co-founder, John Martin, whom have lived and
breathed pearls since childhood, have taken steps to reassure their
clients that their satisfaction is paramount. "Being a small family
business allows us to give our customers the personal attention that
they need and deserve," explains Alec. Free appraisals and an
astounding 100-day full money back return policy are key elements to
their approach, along with accessible support. "When you call Aloha
Pearls, you speak directly to the person who will help you, not an
automated system."
The personal touch extends to all aspects of the business. Suppliers
of ingredients and components are carefully researched, and although
Aloha Pearls stays local whenever possible, they are prepared for
today´s global market. Alec visits pearl experts in China and Japan
to take advantage of their skills. John now resides in Italy, and the
businessmen are working to expand into the European market. The
wholesale side of their enterprise grows every day. "Everything we do
is focused on offering the highest quality and value to our customers
and business partners," says John.
So what primary lesson should other businesses and aspiring
entrepreneurs take away from the tale of the Aloha Pearl? "Hard work
done in good faith will bring success," says Alec. The honest family
business mentality and ethic is as valuable a resource as any other,
and truly shines through. "We hope that you will join our family,
too!"
Aloha Pearls can be found on the Windward side of Oahu, Hawaii, about
40 minutes from Honolulu. Their main location is the Tropical Farms
macadamia nut farm, while the other two stores are farther north on
the Kamehameha Highway at Kualoa Ranch and below The Crouching Lion
Inn restaurant. New customers can use the code "aloha8pr" to receive
free shipping and off their first order of 0 or more through
July 4, 2007. Please visit our website at: www.alohapearls.com
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