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Leroy's Ketchup is Changing the Face of Every Condiment Aisle, One Flavor at a Time

For Immediate Release
Date: February 21, 2012
Location: Milwaukee, WI
Contact: Lisa Smith
Phone: 800-776-6966 ext. 1
Fax: 414-727-1235
Email: sales@leroysketchup.com
Web Address: http://www.lovinleroys.com

FEBRUARY 21, 2012 - MILWAUKEE, WI - www.LovinLeroys.com MMGroup of Wisconsin, the creators of LeRoy's Gourmet Flavored Ketchup, is adding to their line!

Starting with Beer N Onions, Chili, Smokey Mesquite, Dill and Celery and the fan favorite Mustard Spice comes Crispy Bacon flavor!

CEO and Co-Creator Lisa Smith says, "After speaking with eager independent grocers, the positive response from the first five flavors has been overwhelming. We had a specific request from a national meat company to introduce a bacon flavor to our line, and who are we not to listen?" She adds, "Our chefs went to work immediately. Crispy Bacon should roll out just in time for grilling season this April."

Up until now, only basic well-known condiment giants could be found in the condiment aisle, and no one has really attempted to squeeze in and get some shelf space. Smith goes on to say, "LeRoy's Gourmet Flavored Ketchup started with immediate positive response." She adds, "To me, this proves that the consumer these days has a very savvy palate, which is giving us a big window of opportunity."

She continues, "We knew there would be a lot of hype about our gourmet flavors, but we didn't expect grocers to actually provide suggestions as to how to expand our line. In prior businesses, I learned that the only way to succeed is to actually listen."

Lisa goes on to say, "Nationally, we are getting really great feedback but I am really impressed with the State of Wisconsin being so supportive. So supportive, in fact, that we just rolled out our Spice Bagettes. Spice Baguette is a healthy way to make your own stocks, soups, or bases for veggies, meats, and starches. Within a very short time we have had many requests. We know ketchup isn't the healthiest option, so we wanted to make sure we were doing the right thing in promoting healthy and flavorful eating."

Smith concluded, "Our marketing team has come up with a great contest, called 'Where is LeRoy?' The consumer submits an image of an opened bottle of their favorite LeRoy's flavor in front of a local monument, stadium, building or even city limits signs, to win free LeRoy's Ketchup. Our big winner will receive a grocery gift card, or they can donate it to a local pantry! We hope everyone is saying that they, too, are Lovin Leroy's!"


To learn more about LeRoy's Gourmet Flavored Ketchup, visit http://www.lovinleroys.com. For an interview or for more information, please contact Lisa Smith by phone at 800-776-6966 ext. 1 or via email at sales@leroysketchup.com

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