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SCHONFELD PREDICTS CONTINUED ADVERTISING SPENDING INCREASES IN 2006
Dateline: July 7, 2005 ... Riverwoods, IL.
Contact Name: Carol J Greenhut, Schonfeld & Associates, Inc.
Contact Phone: 800-205-0030
E-mail: saiinfo@saibooks.com
Web Address: http://www.saibooks.com
RIVERWOODS, IL July 7, 2005 - Schonfeld & Associates, Inc. has just
released the 29th annual edition of its study, "Advertising Ratios &
Budgets", which provides valuable information for monitoring
competition and planning ad spending. In addition to 2004 advertising
spending, the study lists forecasted 2005 advertising-to-sales ratios,
ad spending in 2005 and 2006 and ad growth for each of more than 5,000
companies in over 300 industries.
Large, diversified food companies are expected to spend .3 billion
in 2006, up 8.1 percent in ad growth and spend a total of over .6
billion in 2006.
The pharmaceutical industry will increase spending over 10 percent in
2006 and exceed billion. The industries of biotech and
electromedical apparatus show a growth in advertising spending of over
10 percent. Advertising growth by telecommunication service companies
will be 5.9 percent in 2006 with estimated spending of over .2
billion worldwide. Ad spending for wireless communications services
will continue increasing, up 9.1 percent to .8 billion. Cable and
satellite TV services are also vying for a share of high-speed
Internet access business and will spend .4 billion in 2006 for
advertising, up 15.9 percent.
2006 will show continued demand for computer products although the
pace of industry wide growth has slowed. PC manufacturers, led by
Hewlett-Packard, will increase ad spending by 11.7% while advertising
for software will rise only 2.1%. Advertising for semiconductors will
be up over 14 percent in 2006, and spending by computer communication
equipment manufacturers will increase by over 9 percent.
Retail department stores, such as J.C. Penney and Sears, will spend
.4 billion in 2006, up slightly from 2005. Variety stores, such as
Target and Wal-Mart, will increase their ad budgets 5.9 percent for a
total of .1 billion. Advertising by direct mail catalog houses will
continue to increase, reflecting Internet competition, to .3
billion. Online stores eBay and Amazon.com are growing their
advertising budgets by 22 percent and 17 percent respectively.
In 2006, the top ad spender continues to be Nestle with an estimated
budget of .8 billion, an increase of 9.9 percent. Over 700 major
foreign-based firms are covered by this year's study, including such
firms as Unilever and Sony. The automotive industry is expected to be
the top spending industry with an outlay of .5 billion, a 7.6 percent
increase. DaimlerChrysler, Fiat, Ford, General Motors, Honda, Nissan,
Toyota, Volkswagen and Volvo will each spend over billion.
"Advertising Ratios & Budgets" is widely used for strategic planning by
ad agencies, monitoring competitors, planning ad budgets, and
identifying new business prospects. It is also used for selling
advertising space and time, and for planning by publishers and
broadcasters in developing new media vehicles. Budgets are grouped to
show all competitors within an industry. Data from the study are also
available in database format. Additional information is provided
within the database to allow for analysis by corporate location or
NAICS code.
Copies of the 200 page study are available for 5 or 5 with
database. For more information contact Schonfeld & Associates, Inc.,
2830 Blackthorn Road, Riverwoods, IL 60015, phone: 800-205-0030,
email: saiinfo@saiBooks.com or visit the corporate website at
http://www.saibooks.com for secure online ordering.
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