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ADVERTISING BUDGETS CONTINUE TO GROW IN 2007
Dateline: July 6, 2006 ... Libertyville, IL
Contact Name: Carol J Greenhut, Schonfeld & Associates, Inc.
Contact Phone: 800-205-0030
E-mail: saiInfo@saiBooks.com
Web Address: http://www.saiBooks.com
LIBERTYVILLE, IL - July 6, 2006 - Schonfeld & Associates, Inc.
has just released the 30th annual edition of its study,
"Advertising Ratios & Budgets", which provides valuable information
for monitoring competition and planning ad spending. In addition
to 2005 advertising spending, the study lists forecasted 2006
advertising-to-sales ratios, ad spending in 2006 and 2007 and ad
growth for each of more than 5,000 companies in over 300
industries.
Large, diversified food companies are expected to spend .2
billion in 2007, up 5.5% ad growth and spend a total of over .8
billion in 2007.
The pharmaceutical industry will increase spending 10.5% in 2007
and exceed billion. The industries of biotech and
electromedical apparatus show a growth in advertising spending of
over 10%. Advertising growth by telecommunication service
companies will be 6.6% in 2007 with estimated spending of over
.2 billion worldwide. Ad spending for wireless communications
services will continue increasing, up 8.5% to .4 billion.
2007 will show continued demand for computer products although
the pace of industry wide growth has slowed. PC manufacturers,
led by Hewlett-Packard, will increase ad spending by only 5.3%
while advertising for software will rise 9.1%. Advertising for
semiconductors will be up over 13% in 2007, and spending
by computer communication equipment manufacturers will increase
by over 8%.
Retail department stores, such as J.C. Penney and Federated, will
spend $ 4.3 billion in 2007, up 7.5% from 2005. Variety stores,
such as Target and Wal-Mart, will increase their ad budgets a
robust 13.3% for a total of .9 billion. Advertising by direct
mail catalog houses will continue to increase, reflecting
Internet competition, to .3 billion. Online stores eBay and
Amazon.com are growing their advertising budgets by 21% and 11%
respectively.
In 2007, the top ad spender continues to be Nestle with an
estimated budget of .2 billion, an increase of 9.1%.
Over 700 major foreign-based firms are covered by this year's
study, including such firms as Unilever and Sony. The automotive
industry is expected to be the top spending industry with an
outlay of .6 billion, a 5.3% increase. DaimlerChrysler, Fiat,
Ford, General Motors, Honda, Toyota, Volkswagen and Volvo will
each spend over billion.
"Advertising Ratios & Budgets" is widely used for strategic
planning by ad agencies, monitoring competitors, planning ad
budgets, and identifying new business prospects. It is also used
for selling advertising space and time, and for planning by
publishers and broadcasters in developing new media vehicles.
Budgets are grouped to show all competitors within an industry.
Data from the study are also available in database format.
Additional information is provided within the database to allow
for analysis by corporate location or NAICS code.
Copies of the 200-page study are available for 5 or 5
with database. For more information contact Schonfeld &
Associates, Inc., 1931 Lynn Circle, Libertyville, IL 60048, call
800-205-0030, e-mail: saiInfo@saiBooks.com or visit the corporate
website, http://www.saiBooks.com for secure online ordering.
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