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MAJON INTERNATIONAL´S HIGHLY TARGETED PRESS RELEASE
SERVICES & PRESS RELEASE DISTRIBUTION HIT THE MARK
Dateline: May 7, 2007 ... Los Osos, CA
Contact: Matthew Hesser, Majon International
Phone: (805) 528-2100
E-Mail: traffic@majon.com
Web Address: http://www.advanced-pr.com
LOS OSOS, CA - May 7, 2007 - "The media coverage that results from a
thoughtfully written and effectively distributed press release is a
marketing gold mine," said Matthew Hesser, President and Founder of
Majon International (www.majon.com/advanced/advanced-pr.html), the
leader in Internet marketing. "Positive media coverage of a company´s
products or services conveys an impartial endorsement that lends
credibility and legitimacy to a business, which in turn attracts new
customers. To achieve the same result through advertising and other
marketing strategies, a company would have to spend several hundred
times the cost of highly targeted press release services and press
release distribution."
Acknowledging that journalists are inundated with dozens or even
hundreds of press releases each day, Hesser emphasized that the
effectiveness of a press release is dependent upon both the way a
release is written and the manner in which it is distributed. While
Majon International distributes customer-written releases, the company
also provides press release writing services. "Majon´s top-notch
writers carefully review a company´s products and services, and then
look for an existing "news hook" that will give the press release the
legs it needs to go the distance," he said.
But crafting an effective press release is only part of the equation.
"Many press release distribution services do a general blast to all
members of the media," said Hesser. "The result is that journalists
are peppered with releases that are totally irrelevant to their beats,
which causes resentment." Unlike other press release distribution
services, Majon International´s specialists handpick groups of
journalists and editors who cover genre´s that are targeted and
relevant to a given press release. "This personalized attention has
resulted in some good quality - brand name recognition for our press
release services and press release distribution," said Hesser. "The
bottom line is that our customers´ press releases are accorded more
exposure and more consideration than those generally sent from other
sources."
Majon International´s customers not only recognize the effectiveness
of the company´s press release services, but they also appreciate the
low cost and variety of available services. With Majon´s press release
distribution services, a customer can elect to have their press
release distributed via email and Fax, they can choose regional,
national, or international distribution, and can even choose the type
of media outlet - such as news-wires, TV, and radio - that receives
their press release. Majon also offers air-ready audio pr´s - a pr
approach that has proven invaluable to reach radio audiences easier.
Concluded Hesser, "Our exceptional customer service goes hand-in-hand
with our extraordinary value."
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