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Dateline: June 4, 2009 ... Yonkers, NY
Contact: Bob Snyder
Tel: (914) 476-8500
Fax: (914) 476-8573
E-Mail: info@cohascodpc.com
Web Address 1: http://cohascodpc.com
Web Address 2: http://dpc.nu



YONKERS, NY - June 4, 2009 - Stock certificates of GM may be near-
worthless, but a box of their old papers is expected to bring a bull-
market price. So says Cohasco, Inc., a dealer in historical
documents. For decades, these original certificates for the actual
trademarks of GM, Chrysler, and hundreds of other auto manufacturers
slumbered in storage. A colleague of Bill Harrah, the gambling
impresario and antique car collector, then used the official documents
to provide the exact dates that each car was introduced. The archive,
of 947 pieces in all, has survived the passage of time and are mostly
from the 1920s to 1940s.

Bob Snyder, Cohasco's V.P., says, "People are shocked to learn that
there were about 5,000 different makes of cars made in the United
States. Many of them were workshop projects of pioneer tinkerers. But
others, like Buick, Chevrolet, Chrysler, and Dodge, just to name a
few, made it into production and became part of the American lexicon."
These documents are what actually granted rights to the manufacturer
for the name of the car, such as Chevrolet or a model, such as
Chrysler Imperial. Many also have the emblem or logo. "These were
literally the birth certificates for each car. With these documents,
they locked in the name of the car," Snyder said.

Among the nearly one thousand pieces (some of which are old
photostats, made when the originals were discarded years ago) are
strange names, like the Frantz Gadabout, the Pak-Age-Car, and the
Wizard, made in North Carolina in 1923. The original trademark for
the very first Pontiac, of 1926 is present. GM has announced plans to
shutter that venerable name. And General Motors' nearly-forgotten
brands, like the Oakland, Oldsmobile, and Viking, are present,
together with the very first, 1927 document for La Salle, once
Cadillac's stable-mate. And there are over 25 different certificates
for Chrysler products, including the very first De Soto, of 1928. An
over-sized Ford script says "Used Since 1895".

Then there are the car names which changing world events made the
automaker wisely drop, such as the Studebaker Royal Dictator. When
foreign auto manufacturers wanted to enter the American market, they
too registered their names and designs. The Swallow may not seem
familiar but Jaguar is; before World War II, their original name was
Swallow Sidecar. It was abbreviated S.S., which clearly would have
impeded sales. Even Rolls-Royce, which built cars in Massachusetts,
is in the archive. No other original specimen documents like these
are known to survive. "Only a very few of each were prepared, on a
hand press, as a legal document - an official birth certificate,
automotively-speaking. After World War II, such documents were
microfilmed, then discarded. Their rescue is a story in itself," said
Snyder. "It's a one-of-a-kind archive, a remarkable panorama of the
cars, trucks, buses, and taxicabs that once filled America's roads and
streets. Almost all are gone today," Snyder continued.

Unlike stock certificates of the automakers in the news today, these
"birth certificates" are worth somewhat more, between and ,000
each, depending on the name. These original documents include iconic
cars such as Checker, Duesenberg, Jordan, and Tucker. "The collection
has managed to stay together for so long. It should be kept intact,
for a new owner," said Snyder. "So unlike many auto stocks which have
become wallpaper, these documents have turned to gold over the years."

A Complete 31-Page List Is Available Upon Request. To request a copy,
please call Bob Snyder at: (914) 476-8500 or by email at:
info@cohascodpc.com

For further information, please visit our websites at:

http://cohascodpc.com
http://dpc.nu

Cohasco, Inc.
Established 63 Years
P.O. Drawer 821
Yonkers, New York 10702
Scans, photo-quality images and other details upon request

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