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NEW BOOK: "CO-REGISTRATION CASH" GIVES ONLINE
BUSINESSES AN EDGE IN LEAD GENERATION
Dateline: April 27 ... Los Osos, CA
Contact: Matthew Hesser, Majon International
Phone: (805) 528-2100
E-Mail: matthewh@majon.com
Web Address: www.majon.com/coregistration
LOS OSOS, CA - April 27, 2007 - Internet marketing leader Majon
International´s new book, "Co-Registration Cash"
(, www.majon.com/coregistration), gives online businesses the edge
they need to expand their email marketing efforts and improve their
bottom lines. "Legitimate, professional email marketing is the best way
to attract new visitors to a website and to convert those visitors to
repeat customers," said Majon International Vice President of Sales
James St. John. "Yet, most online businesses never move beyond a basic
sign-up process on their websites."
Although the best way for an online business to generate traffic and
sales is to continually expand its email list and communicate
regularly with customers and prospective customers, St. John says that
most owners don´t know how to find the number of leads required to
take full advantage of email marketing techniques. "The revolutionary
´Co-Registration Cash´ demystifies the process of gathering qualified
leads," he said. "Business owners won´t have to try and navigate their
way through the maze of lead generation; we provide them with the
road-map."
"Co-Registration Cash" offers a wealth of information to growth-
oriented online businesses. It begins by defining co-registration
leads and their benefits, and guides the reader through the process of
selecting providers, creating successful email messages and message
sequencing, and providing subscribers with valuable content. The book
then discusses key elements in building email relationships and in
creating email advertising that results in sales. Importantly, "Co-
Registration Cash" also provides specific strategies for spam
compliance and guidelines for creating effective privacy policies. The
book also covers ways to automate email campaigns and methods of
tracking their success.
Essentially, "Co-Registration Cash" provides all the information a
business owner needs to build a thriving email marketing campaign.
"Once an online business owner has an email address, he´s opening up a
fresh avenue of communication," said St. John. "He now has the
approval to send and share his company´s next offer, news, or merits
of his product or service." But St. John is quick to point out that
business owners aren´t the only ones to benefit from co-registration
leads. "The consumer benefits by receiving information of interest,
and by having the freedom to learn about a company, browse their
products and services, evaluate different offers, and then make an
informed decision," he concluded.
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