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DEAD HORSE, ANYONE? AN UNUSUAL NEW BOOK BY GARY ZALBEN
EXAMINES THE SECRETS OF SUCCESSFUL SALES TECHNIQUES
Dateline: October 11, 2005 ... Santa Clarita, CA
Contact Name: Gary Zalben
E-mail: mailbox@howtoselladeadhorse.com
Web Address: http://www.howtoselladeadhorse.com
SANTA CLARITA, CA - October 11, 2005 - "How to Sell a Dead Horse", a
new book by Gary Zalben, goes beyond the usual how-to pattern to
examine the secrets of successful sales techniques.
"Many people are never able to make enough money or sales, no matter
how much they try," says Zalben. "That's because they aren't selling
smart. 'How to Sell a Dead Horse' shows salesmen how to utilize the
laws of success and the secrets of sales to their advantage."
In his book, Zalben addresses both rookies and experienced
professionals on "how to take control of the sales floor."
Methodically progressing through the process of a sale, Zalben
discusses basic issues, such as time management and protocol, to the
more advanced techniques of upgrading customers and connecting with
potential buyers on the shop floor.
Published as an eBook and sold online at
http://www.howtoselladeadhorse.com, Zalben's book can be downloaded
for only .95. "How to Sell a Dead Horse" has already received
praise from sales veterans. "I know Gary, and he can sure sell a dead
horse. Everybody wants to sell like Gary," said Bobby Ferris, a chain
store manager in Los Angeles. Sam Gianos, a district manager at
Sharper Image, said, "Gary's writing style is sure different, and it
will certainly make a difference to everyone who reads his writings."
"This book essentially shows you how to instill money consciousness
into your conscious and subconscious minds," says Zalben. "That is the
rule of success to control your destiny and formulate the perfect
habits for success."
For more information, contact Gary Zalben at 23300 Bouquet Circle,
Santa Clarita, CA or email: mailbox@howtoselladeadhorse.com.
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