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Dateline: July 30, 2009 ... Indianapolis, IN
Contact: Angela Gebhardt
Phone: (317) 696-3796
E-Mail: gebhardtk@me.com
Web Address: http://www.krisgebhardt.com
INDIANAPOLIS, IN - July 30, 2009 - iPhone enthusiasts know how easy it
is to snap a photo with the device, but few would term the resulting
picture "fine art" - until now. Thanks to FotoMuse (.99 in the Apple
App Store), anyone can transform snapshots into artistic renderings in
just a few simple steps.
"Like a phoenix out of the ashes, FotoMuse arose from what could have
been a disastrous photo shoot," said photographer and fitness expert
Kris Gebhardt, who developed the app in partnership with WebUrban LLC.
When an unexpected camera jam threatened to ruin a photo shoot for his
upcoming book, "GEBHARDT - Photography - Paintings - Fitness" (GCI
Press, August 2010), Gebhardt thought he was out of options - until
his iPhone caught his eye. "I realized that the only camera available
was my iPhone, decided I had nothing to lose, and just went for it,"
he said.
After adding his signature layers and effects to the photos, Gebhardt
was pleasantly surprised. "The pictures came out amazingly good, and
inspired me to see just how far the iPhone camera would take me," he
said.
It turns out that it has taken him further than he could have
imagined. Gebhardt's photos attracted WebUrban's Chief Engineer Rob
Newport, who quickly saw the potential for every iPhone user. "We went
to work to develop a program that would incorporate Kris' unique
filters, borders, and fine art effects to enable iPhone users to apply
Kris' signature style to their own images."
The FotoMuse app enables users to import any photo from their iPhone
album and transform it into a work of art in under 20 seconds. "People
can crop, resize, and mix images with artifacts from old photos,
vintage-edged film, and other media," Gebhardt said. "After adding
contrast, selecting a border, and choosing a layer, it's easy to save
the image - without actually changing the original photo."
Gebhardt is thrilled to share his techniques with amateur
photographers and hobbyists. "Everyone should be able to create images
that are fueled by fun, passion, and imagination. I'm proud that
FotoMuse helps people take their photos to the next level."
About Kris Gebhardt: A photographer and author of five books,
including "OVERHAUL: Reinvent, Remake and Rebuild Yourself" (GCI PRESS
ISBN 1-891947-06-0), Kris Gebhardt was recognized by Senator Richard
Lugar, and named one of 2003's "Top 40 Under 40" business performers
by IBJ Magazine. He has coached many high-profile clients, including
rock stars, billionaires, supermodels and Fortune 500 CEOs. He also
trained the cast of the Tony and Emmy Award-winning Broadway show,
"Blast!"
Gebhardt was inspired to create FotoMuse while shooting figure and
body photographs of his wife, Angela, for the forthcoming fine art
photography book, "GEBHARDT - Photography - Paintings - Fitness" (GCI
Press, August 2010).
For an interview or more information, please contact Angela Gebhardt
by phone at (317) 696-3796 or by email: gebhardtk@me.com
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