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LEBHAR-FRIEDMAN, INC. ACQUIRES DOWDEN HEALTH MEDIA


Dateline: April 14, 2005 ... New York, NY
Contact Name: J. Roger Friedman
Contact Phone: 212-756-5010
E-mail: rfriedman@lf.com
Web Address: http://www.lf.com


NEW YORK, NY - April 14, 2005 - Lebhar-Friedman has acquired Dowden
Health Media, a 16-year-old producer of medical journals, consumer
magazines, newsletters and physician education programs, completing a
merger of two distinguished family-owned publishing companies,
according to J. Roger Friedman, President & CEO of Lebhar-Friedman,
Inc.

Dowden Health Media will become a subsidiary and operate as the
medical publishing division of Lebhar-Friedman, the leading
independent publisher and provider of information serving the retail
and food service communities and their vast supplier networks. Owned
by the family that founded it 80 years ago, Lebhar-Friedman's diverse
interests include "Nation's Restaurant News", "Drug Store News",
"Chain Store Age", "Home Channel News" and "DSN Retailing Today", plus
event and association management activities.

Readers and suppliers of both companies print and electronic products
will benefit from the extensive editorial network and combined
resources that this merger provides.

With this acquisition, Lebhar-Friedman has achieved several important
goals. "We constantly look for ways to diversify our revenue streams
so that we can ensure the longevity and continued prosperity of
Lebhar-Friedman while offering increased opportunities to our
employees," said Mr. Friedman. "Dowden Health Media brings us closer
to those goals by providing deeper access to the rapidly growing
health care market ­ a market with which we are already familiar
through our Drug Store News products. We have also allied ourselves
with a family-owned company whose values are in line with our own ­ a
company with a deep commitment to the welfare of its customers and
employees."

Carroll Dowden, founder and CEO of Dowden Health Media, said, "This
transaction will enable us to fulfill our goals of further expansion
into the health care and specialty consumer magazine markets, while
insuring that we are a vital part of a company with similar values."

Dowden Health Media will continue to operate from offices in Montvale,
New Jersey, and Northbrook, Illinois, under its current management
with long-term employment agreements. Lebhar-Friedman's principal
office is in New York with other facilities in Tampa, Florida, and
Louisville, Kentucky, as well as business interests in Japan and
Spain.

DeSilva & Phillips, the New York investment bank, acted as advisor to
Dowden Health Media in this transaction.

Further Information contact J. Roger Friedman, 212-756-5010 or
rfriedman@lf.com

About Lebhar-Friedman

Lebhar-Friedman is the leading independent publisher and provider of
information serving the retail and food service community and its vast
supplier network. For 80 years, Lebhar-Friedman has been committed to
providing timely, provocative and essential information to its more
than half a million subscribers. For more information, visit their
website at http://www.lf.com

About Dowden Healthcare Media

Dowden Healthcare Media is one of the few health media companies that
specialize in health care communications to both consumers and
physicians. This dual specialization gives Dowden a complete
perspective on the real world of clinical care, bringing added value
to its audiences and its clients. Dowden products and services include
Continuing Medical Education, Custom and Consumer publishing and
Patient compliance and persistence programs. For more information,
please contact Dowden Healthcare Media at 110 Summit Avenue Montvale,
New Jersey 07645, or call (800) 707-7040 or visit their website at
http://www.dowdenhealth.com/

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