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ICE SCULPTURES AND THE HOLLYWOOD INDUSTRY



Dateline: May 17, 2007 ... Los Angeles, CA
Contact: Rex Covington, LA ICE ART
Phone: (310) 670-0118
E-Mail: Rexiceman@aol.com
Web Address: www.LAICEART.com



LOS ANGELES, CA - MAY 17, 2007 - LA's hot movie, television and
celebrity party scenes are ordering more ice bars, ice luges and all
manner of sculpted ice faster than it can melt. Not just for weddings
anymore, the increased requests are also considerably more elaborate,
reports renowned ice artist and owner of LA ICE ART, Rex Covington.

When the orders are up, the chainsaws start buzzing. But ice sculpting
involves more than just artistry. Intuitive skills in engineering,
drawing, and design become a big part of the creative process. A
strong back also helps a bit.

"The challenging jobs are always the most exciting" says Rex.
"Sometimes I'm not even sure how I'll construct a piece until I'm in
the carving pit putting it together," he continued.

The dramatic presentation, however, of a nine foot polar bear in a
five star ballroom, or a life-sized Pegasus flying through the
backyard of a thirty million dollar estate, can includes a healthy
dose of stress. Several years ago, one acclaimed sculptor actually
dropped dead of a heart attack in the foyer of Shaquille O'Neil's
Los Angeles home while doing a setup.

The technique of attaching blocks of ice, known as grafting, involves
searing the ice with a hot sheet of aluminum and then freezing the
pieces permanently together. Ultimately, the passion of the work will
overshadow any fear of failure. There is, of course, the occasional
pushing of the creative envelope too far. A miscalculation of weight
distribution, chiseling a support piece down too far, or even working
too slowly on a hot day, can send a sculpture crashing to the ground.
But according to Rex, it's all part of the process.

Some unique ice sculptures recently created by LA ICE ART include a
900 pound Panda bear for the film "The TV Set", starring Sigourney
Weaver and David Duchovny; an oversized lounge chair for a Tom
Hanks/Premiere magazine photo shoot; and a 4 foot diameter ice globe of
the earth for a "Real Time with Bill Mayer", HBO promo called
"The Truth Serum".

LA ICE ART has seen considerable growth over the years. And with the
insatiable demands of the Hollywood industry showing no signs of
stopping, Rex hopes to continue fulfilling fantasies and dazzling
partygoers with his incredible creations, celebrity or not.

Photos of these and other ice sculptures by Rex Covington, can be
viewed at: www.LAICEART.com

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