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ENCOMPASS MEDIA GROUP ACQUIRES HOT IRON MARKETING
Dateline: December 20, 2006 ... New York, NY
Contact Name: Eric Hoover, Hot Iron Marketing
Contact Phone: 212-993-9473
E-mail: eric@hotironmarketing.com
Web Address: http://www.hotironmarketing.com
NEW YORK, NY - December 20, 2006 - Out of Home Advertising
company, Encompass Media Group, recently acquired event and
promotional marketer, Hot Iron Marketing. "The acquisition of Hot
Iron allows us to continue to bring life and add relevance to our
lifestyle media properties" stated Adam Pierce, President of
Encompass Outdoor, "Our clients continually ask us to provide
them with more services that compliment our media offerings and
Hot Iron's reputation and skill set provided the perfect tool to
achieve our clients requests."
As part of the acquisition terms, Hot Iron Marketing will
continue to operate independently from the other Encompass Media
companies, but will move the majority of their operations from
Freehold, NJ to Encompass Media Group's New York City based
headquarters. Eric Hoover, President and founder of Hot Iron will
stay with the company in the same capacity. "The greatest part
of the acquisition is that we now have the resources of the
largest event and promotion agencies in our space, but we still
have the mindset and personalization of a smaller boutique
agency," stated Hoover. "We definitely want to raise the bar
for event marketing as a whole," continued Hoover, "with our
new found, in-house resources such as a full service creative
department, copywriting staff and direct premium procurement, we
are better equipped to meet the higher standard of execution that
today's clients expect and demand."
With the addition of Hot Iron Marketing, Encompass Media Group
now controls interest in Encompass Outdoor, a company that
specializes in matching media with lifestyles through over 20+
media platforms, The Resident Publications, publishers of the New
York Resident News-Magazine, and luxury life magazine and EMG
Premiums, a manufacturer direct premium sourcing center. "We
will continue to explore appropriate acquisitions based on client
and business needs," stated Don Winter, co-President of Encompass
Media Group. "The synergy and like minded business approach of
Hot Iron's principals made the Hot Iron deal a no-brainer,"
continued Winter.
For more information contact:
Eric Hoover, President
Hot Iron Marketing
28 East 28th Street, 9N
New York, NY 10016
(P) 212.993.9473
eric@hotironmarketing.com
http://www.hotironmarketing.com
Don Winter, President
Encompass Media Group
28 East 28th Street, 9N
New York, NY 10016
(P) 212.993.9420
donw@resident.com
http://www.resident.com
http://www.encompassmediagroup.com
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