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KIMBERLY FOWLER, CREATOR OF YOGA FOR ATHLETES(R), SIGNS WITH NIKE
Dateline: November 22, 2005 ... Los Angeles, CA
Contact Name: Sherri Rosen, YAS Productions
Contact Phone: 310-383-4587
E-mail: srosen@go2yas.com
http://www.go2yas.com
LOS ANGELES, CA - November 22, 2005 Triathlete, marathoner, rock
climber, equestrienne, brain tumor survivor, international lawyer-
turned yogi, Kimberly Fowler is more than a typical yoga instructor.
Now Fowler, owner of YAS Yoga and Spinning(TM) in Los Angeles, has
been signed by fitness giant Nike as a spokesperson-athlete. She will
serve as the sports giant's "new face of modern yoga".
A rising figure in the New Yoga movement since opening YAS in 2001,
Fowler is proof positive that yoga can help to maintain, improve, and
even restore health. In 1982, while a second year law student, Fowler
was hit by a car during a bike race; she was first introduced to yoga
as a form of physical therapy, and it healed and realigned her
totally. Then, in 1983, she was diagnosed with a terminal, inoperable
brain tumor. Determined to get well, she incorporated yoga into her
treatment plan and recovery. More than twenty years and countless
marathons and triathlons later, Kimberly is still cancer free, and
credits her yoga practice with helping her develop both the inner and
physical strength she needed to save her life.
Today, at the helm of her five year-old company, Fowler teaches an
empowering form of yoga designed to challenge the body and whole
person whether for enhanced athletic performance or simply to get
and stay in shape. Her signature Yoga for Athletes(R) philosophy and
classes, along with the Yin-Yang buzz of her original Yoga and
Spinning(R) combination workout, encourage what she calls "athletes of
all levels" to learn the benefits of yoga as part of the world of
sports. Her techniques and sequencing show yoga to be not only a
modern workout tool, but also one designed to improve the body's
overall readiness to run, swim, cycle, race, or hit a ball. In her
view, yoga isn't just for yogis anymore; it's for anyone who plays.
About Kimberly Fowler
Kimberly Fowler has been affiliated with Nike since 2001 - first, by
participating with YAS in Nike "fitness academies", and since 2003, by
working as a yoga expert for the company, verifying poses and props
for the Nike catalog. Fowler's official role with Nike will now
include: helping to position the company's yoga commitment towards a
core sports audience; consulting on the yoga apparel program and
participating in product trials; making appearances as a Nike athlete;
and appearing in editorial campaigns.
For further information, please contact:
Sherri Rosen
YAS Productions
Phone: 310-383-4587
E-mail: srosen@go2yas.com
http://www.go2yas.com
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