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Majon International 1995-01-01
(805) 270-5585 PO Box 880
Arroyo GrandeCA 93421
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Dateline: September 1, 2009 ... Indianapolis, IN
Contact: Angela Gebhardt
Phone: (317) 696-3796
Web Address:

INDIANAPOLIS, IN - September 1, 2009 - In an age where Photoshop users
routinely manipulate photographs to perfection, the thought-provoking
depth and artistic value of imperfect "reality" images is often lost.
Now, thanks to FotoMuse (.99 in the Apple App Store), anyone with an
iPhone can infuse snapshots with artistic depth in just a few simple

"With FotoMuse, we've created a new category in photography - where
street glamour meets fine art via the iPhone," said photographer and
fitness expert Kris Gebhardt, who developed the app in partnership
with WebUrban LLC. Gebhardt initially used his iPhone when an
unexpected camera jam threatened to ruin a photo shoot, but he now
regularly takes fashion, glamour, beauty, and figure shots with the
mobile device. "It allows me to quickly capture real time and
unrehearsed moments, without having to lug studio equipment around,
pay staff, and deal with the ruckus of a shoot production," he said.

In FotoMuse, Gebhardt's signature effects - grunge, uneven borders,
scratches, light leaks, toner stains, bleach, and overlays - are
provided to iPhone users so they can apply them to their own images.
The result? Both publishers and hobbyists are transforming photographs
into fine art.

Gebhardt notes that online publishers are weary of using the tired
images found on stock photography sites. "Online editors and
webmasters are embracing FotoMuse's unique filters, borders, and fine
art effects to create eye-catching images that pop off of a web page
and differentiate their sites from those of their competitors," he
said. "They can literally snap a picture, edit it, and upload it in
about five minutes."

But it was the reaction from amateur photographers that took Gebhardt
by surprise. "When we built the app, we'd assumed that picture
resolution was inconsequential, since most people would want to email
their photos," he said. "We couldn't have been more wrong. It turns
out that FotoMuse users want to print, frame, and hang their images on
the wall." As a result, FotoMuse's upcoming release will include a
high-resolution option that brings iPhone snaps to life.

Gebhardt is thrilled that both publishers and amateur photographers
are using FotoMuse to its full advantage. "So-called 'imperfect'
photographs are much more visually interesting than stock images or
those that have been Photoshopped to perfection," he said. "I'm glad
that FotoMuse is helping to infuse an artistic edge into personal
snapshots, and that it's giving online publishers an easy-to-use tool
to create visual interest on their websites."

About Kris Gebhardt: A photographer and author of five books,
including "OVERHAUL: Reinvent, Remake and Rebuild Yourself" (GCI PRESS
ISBN 1-891947-06-0), Kris Gebhardt was recognized by Senator Richard
Lugar, and named one of 2003's "Top 40 Under 40" business performers
by IBJ Magazine. He has coached many high-profile clients, including
rock stars, billionaires, supermodels and Fortune 500 CEOs. He also
trained the cast of the Tony and Emmy Award-winning Broadway show,

Gebhardt was inspired to create FotoMuse while shooting figure and
body photographs of his wife, Angela, for the forthcoming fine art
photography book, "GEBHARDT - Photography - Paintings - Fitness" (GCI
Press, August 2010).

For an interview or more information, please contact Angela Gebhardt
by phone at (317) 696-3796 or by email:

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