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Dateline: July 9, 2008 ... New Haven, CT
Contact: Robert Errato, BThrifty
Phone: 1-800-539-3157 ext. 99
Fax: 1-888-851-8355
E-Mail: rerrato@bthrifty.com
Web Address: www.bthrifty.biz/advertise.aspx
NEW HAVEN, CT - July 9, 2008 - Just as prices for food, gas, and other
essential items rise putting a strain on family finances, and local
merchants struggle to keep afloat, a Connecticut company introduces a
new innovative advertising and marketing medium.
It is so revolutionary that, “it will change the way businesses
advertise,” says Company executive Bob Errato. The company’s mission
is to provide the local business owner with an inexpensive alternative
to existing print advertising media sources which many find expensive,
ineffective, difficult to track and measure the return on their
advertising dollar; costing them hundreds of dollars each week while
often reaching less than 10,000 households. BThrifty with the BGREEN
CARD at its core solves this problem and it is only available to local
merchants (no big guys allowed). The introductory package which costs
about per day, less than 0 per week reaches directly into an
average of 50,000+ households approximately 7 times each day and comes
with an “increase your business” guarantee, plus up to 400 free TV
spots. It also provides them with a second electronic store front on
the BThrifty.com website driving new consumers to their businesses and
websites.
Best of all the BThrifty package is 100% green eliminating the waste
associated with traditional print mediums and leaves a positive mark
on clients and consumers alike. Research shows that even though local
merchants’ products are usually better quality and are less expensive
than the big guys, they suffer from the “out of sight, out of mind”
syndrome. National companies with their large ad budgets continue to
brand, sending local businesses further into anonymity. For the first
time ever it levels the playing field for the local merchant to
compete with their own daily advertising campaigns. Merchants further
benefit from the ever growing BGreen Loyalty and Rewards Card program.
It's free, the consumer logs on to www.bthrifty.com and signs-up for
their BGreen card, “the paperless coupon” and are automatically
registered for a chance to win one of several fuel efficient cars.
The business owner gets full access to this loyal consumer, the
ability to measure the success of their promotions and receive
valuable analytical information from BThrifty.
BThrifty is now in CT, MA, NH, NJ, and NY and plans to extend its
reach to the entire east cost by year end. For more details on the BT
program go to:
www.bthrifty.biz/advertise.aspx
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